Post frequency if too much can be annoying for viewers, leading to reduced engagement and even reduced page following. But if it's too little, will users still remember you?

To solve the above problem today, SanMedia will learn with you about the ideal posting frequency for Fanpage and other popular social networking sites.

Posting frequency for Facebook Fanpage

As you know, Facebook is still the largest social network on the planet with a monthly user rate of up to 1 billion and the website has the third largest traffic in the world (just behind Google and Youtube).

Accordingly, you should post with a frequency of 1 post/day and no more than 2 posts/day. Because many studies show that, if you post more than the above number, the interaction will decrease. Here you should also consider the quality issue.

The standard average number for posting frequency on Fanpage is 1.55 posts/day. Therefore, it is best to post 1 to 2 posts per day.

Besides, posting regularly every day will help Fanpage increase the number of followers X4 times faster than posting only one post a week (according to digital marketing expert Brayden).

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Ideal posting frequency for Fanpage

Optimal posting frequency for Instagram

Suggested ideal Instagram posting frequency is 2 - 3 posts a week for Instagram feed and no more than 1X a day. However, for Stories, you can post with more frequency.

During Instagram's Creator Week in June 2021, Instagram head Adam Mosseri suggested that posting 2 Instagram feed posts per week and 2 Stories per day is the ideal number to build followers.

Ideal posting frequency for Tiktok

For TikTok, you are encouraged to post as much content as you can afford.

Accordingly, TikTok suggests to content publishers that the ideal posting frequency is from 1 to 4 posts per day. However, focusing on quality content is the most important factor you should consider in your posting strategy.

In the opinion of social networking experts, you should also not post more than 4X a day for TikTok because you are wasting resources and the interaction is not worth much.

Ideal posting frequency for TikTok

Posting frequency for the website

Website is not a social networking site, but it plays an important role in the online marketing strategy of businesses. In which the content has a direct influence on the SE0 website's link.

The content needs to ensure the elements of quality as well as quantity to achieve the best effect.

Therefore, most webmaster experts believe that the frequency of posting for the website should be from 2 to 4 posts a week to get the best traffic.

How to keep up with the frequency of posting but still ensure the quality of the content

When evaluating a content marketing strategy, you need to pay attention to two factors, which are quality and quantity. In which quality is still the top factor, even if your frequency is reasonable, but the quality is not guaranteed, the results will not be good.

But if you want quality content, you have to invest a lot of time and resources. So how to have quality content while keeping up with the ideal posting frequency?

The answer is needing an outsourced department in charge of creating content for platforms. At SanMedia, we not only help you publish creative content, eye-catching and attractive images, but also orient the content to match the needs of customers to help you achieve maximum efficiency.