In the field of advertising, TVC (Television Commercial) is one of the most effective and widely used promotional tools. A high-quality TVC requires not only creative ideas, but also a professional production process. The following is the production process of TVC advertising.

1. Receiving information

Production of advertising TVC is a complicated process, requiring the smooth coordination between the Client (the client), the agency consulting unit and the Production House unit (the Production House unit is sometimes a part of the advertising agency). Agency). Accordingly, the Client will provide the Agency with a Creative Brief, which includes the following information:

• Campaign background
• Campaign objective
• Targeted customer
• Brand message
• Main communication channels

With this Creative Brief, the Agency can get a preliminary overview of the target audience that TVC advertising wants to target, thereby shaping the initial idea for the TVC. of the business.

>>See more: Professional advertising TVC production service

2. Build ideas

After having a Brief, the Agency will proceed to create script ideas for TVC advertising. This is an extremely important step because the idea will determine the difference of the TVC, and at the same time is the "skeleton" for the entire process of implementing an advertising TVC.

The product required at this stage is a TVC script, the layout of an advertising TVC script will include:

Title: A slogan or product name to catch the attention of the audience.

Scenario: Introduces a scene, situation, or setting so that the audience can associate the advertised product or service.

Voice-off: Using voice to introduce products, services or brands, convey messages and calls to action from the audience.

Image: Use images, videos, and special effects to convey messages and introduce products, services or brands.

Sound: Use music and sound to enhance the audience's experience, helping them feel the advertised product or service.

Closing: Provide a call to action or contact information so your audience can learn more or buy the product.

Brainstorming ideas

3. Pre - Production: Pre-production stage

Pre-production is the preparation stage for TVC production. Pre-production work needs to be done before filming begins. Pre-production work includes:

Choose actors and production team: After completing the script, it is time to choose actors, directors, producers, editors, etc. for TVC.

Plan the filming: The filming plan includes the filming schedule, filming locations, transportation, and necessary costumes.

Behind-the-scenes Tet TVC

Technical preparation: Before filming, the production unit needs to do a technical check to make sure that the filming equipment and sound system are working properly.

The TVC pre-production process is critical to ensure that the TVC is professionally produced and meets the customer's requirements.

>>See more: Latest TVC Advertising Production Service Quotation 2023

4. Production: Conduct production, shoot TVC

Production (production) is the stage of making TVC movies. Let's explore the work of each TVC production department with SanMedia:

Director: Main director, assistant director, ..

The director team will have the primary responsibility for directing actors' acting, directing the visuals, and overseeing the TVC production from start to finish, ensuring that all work is done properly and achieved. get the best quality.

Behind the scenes ahamove

Production Organization: Executive Producer, Producer

If the director group is in charge of the content, this group will ensure the overall coordination of the production process. They hold the role of managing the budget, contacting the departments, actors, logistics, arranging the filming schedule... This can be considered a team specialized in organization, helping the whole crew to coordinate well. , effective.

Arts: Art director, Set decorator, Prop maker, Stylist, Make up,...

Is the context of TVC fully reproduced? Does the actor's costume show the direction the director intended? It all depends on the quality of the work of the Fine Arts team.

Camera crew: Director of photography, Cinematography, Steadicam, Flycam.

This is the part that will help ensure the framing and lighting of the TVC segment. The same scene, the actor's expression, but different shooting angles and lighting will contribute to creating a much more authentic and unique feeling.

Technology and light

This department will be a close support for the filming crew.

During the filming of TVC commercials, factors such as weather, time, and script requirements can lead to simulated scenes, such as day-to-day shooting or night-to-day shooting. Therefore the technical and lighting department is responsible for preparing the lighting equipment, setting up and designing the lighting.

The final product of this stage will be the raw Footage segments according to the given script.

5. Post-production of advertising TVC

After having the "raw" part, now we come to the "good part" that is post-production, this stage takes a lot of time to complete, requiring technicians to be professional and highly creative. Post-production stages include:

Montage

From raw and individual footage, this editing process will be the step of splicing the episodes together to come up with an initial rough ad TVC.

Montage

Techniques

With the high development of today's technology, visual effects are more and more popular to help shape and create the impossible world with effects such as: Explosion effect, crash, ...

Color edition

Color is also an important factor that gives viewers more emotions, so each brand chooses its own unique colors to create its own style.

TVC reel by SanMedia

Sound, background music

Sound design is the process of creating background music and sound for TVC. It includes selecting the right background music, recording voiceovers, creating sound effects, and synchronizing sounds with images.

After completing the above steps, TVC will be output in a format suitable for broadcasting on TV channels or online platforms. Advertising TVC post-processing requires professionalism and care to ensure that TVC products achieve the highest quality and meet customer requirements.

6. Release of advertising TVC

At this stage, the Production House unit can temporarily rest and leave it to the Marketing department of the Agency to conduct TVC broadcasting on media channels.

And this is also the final stage, when the product is accessible to customers, ending the production process of TVC products of the enterprise.

Contact

SanMedia - Producer of tvc, promotional videos

SanMedia Joint Stock Company

• Address: SanTower Building - 53 Kinh Duong Vuong, Ward 12, District 6, City. Ho Chi Minh City
• Email: sanmedia.hcm@gmail.com
• Hotline: 0914 543 796
• Facebook: fb.com/sanmedia.vn