TVC advertising is not random but is used by many "favorite" brands. TVC's attractiveness and ability to convey information is considered to be the most effective up to the present time. Say there are books and advertising TVCs of Vietcombank on the occasion of the 60th anniversary of establishment. Let's find out the highlights of this TVC with SanMedia.

Encapsulating the 60-year journey in TVC in just 30 seconds is not easy

Unlike the somewhat "comfortable" length of a business film, TVC advertising will have more constraints in terms of duration. Usually 15s - 60s is the optimal length of TVC when broadcasting on television, and the 30s slot is the most commonly used.

Established in 1963, Vietcombank is now the leading bank in Vietnam. On the occasion of the 60th anniversary of its establishment, Vietcombank has implemented many aggressive marketing activities to affirm its position, and TVC advertising is an indispensable part of this campaign.

TVC advertises Vietcombank

Although TVC advertising brings many benefits, it is not without difficulties. The first difficulty as you know is short in duration, this difficulty leads to the second difficulty, how to fully convey the details to be said in that much time without being "messed up" the message. ?

In Vietcombank's advertising TVC, there are 6 major details, corresponding to important milestones in the bank's history. What makes the success of this advertising TVC is the inclusion of many details without causing "confusion" and "distraction" of the main message that Vietcombank wants to convey: "Common faith, stable future". What details to choose, what to leave out, how to arrange and how to tell is an art!

6 details in Vietcombank advertising tvc

TVC Overview - Simple at first glance but not simple

The second highlight in Vietcombank's advertising TVC lies in the context, angle and technique.

Background

60 years is almost equal to a lifetime, the context will also change with each historical period. A symphony orchestra to open and close, VERY ARTIST. The context of wartime, the context of restructuring, signing and the digital age,... All are heavily invested by Vietcombank in its advertising TVC.

Rotation

The difficult angles are also invested by Vietcombank to make TVC more vivid and the quality is the same as the current position of Vietcombank.

Media results of TVC advertising Vietcombank

In just 1 day, TVC received more than 1,500 views on the fanpage, attracted 70 comments and more than 500 shares.
Through TVC advertising "60 years of growing up with the country", Vietcombank has successfully conveyed the message of "common faith, solid future" to customers, and affirmed its position as a leading bank in Vietnam. Male.

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