What is TVC? 9 things to know before producing TVC

 

TVC is likened to a "nuclear bomb" in the mass communication campaign (Mass Communication), this is a tool used by many businesses because of its effectiveness and speed of spread. Although popular, things to know before producing TVC not everyone knows!

What is TVC advertising?

1. The concept of advertising TVC

TVC stands for "Television Commercial", which means television advertising. TVC advertising is commonly used to promote products or services on television channels or online platforms.

TVCs are usually short in length, from 15 to 60 seconds, with the main purpose of capturing the audience's attention and conveying the advertising message quickly and effectively. Advertising TVCs often use music, images, and text to create a first impression of the product or service the ad is targeting.

TVC advertises Tan Sanh cooking oil | Made by SanMedia

2. What is the difference between TVC advertising and business introduction movies?

It is the same form of video communication, but there are two major differences between advertising TVC and business introduction film.

About the duration: TVC ads usually only last from 30 - 60 seconds, while corporate movies can last from 3 - 10 minutes

About content: TVC ads focus on highlighting products and services, while corporate movies have content about introducing the company, personnel, achievements, history,...

>> See more: Filming service summarizing business

9 Minimum things to know before producing TVC

1. TVC advertising since when?

TVC's first advertisement on television with content introducing Bulova watches. It aired on July 1, 1941 in New York, on channel 4 of NBC Television.

In Asia, the first recorded TVC advertisement appeared on August 28, 1953 in Tokyo, Japan on Nippon TV.

and coincidentally, the content of this ad also introduces a type of watch called Seikosha.

When was TVC advertising born?

2. When to produce advertising TVC?

When is the right time to produce TVC advertising? That is when:

• When businesses want to promote their products or services to a large number of customers quickly and effectively.
• When a new business launches a new product or service, it needs to be quickly introduced to customers.
• When businesses are planning to expand the market or want to increase awareness of their products.
• Need professional, attractive materials to run ads on Facebook, Website, Youtube, ...

3. What is the role of TVC advertising?

• Introduce products/services: TVC advertising helps introduce products or services of the business to target customers quickly and effectively.
• Build brand awareness: When TVC is shown in mass media, it is highly likely to be seen by many people and thereby establish brand awareness of the business.
• Boost sales, increase sales: Advertising TVCs can boost sales, when designed to showcase the advantages of a product or service, special promotions and offers, thereby encouraging customers buy the company's products.
• Build trust: TVC ads can help build trust in your brand, when produced with authentic, trustworthy content that delivers value to your customers.

>> See more: The advantage of filming TVC for corporate advertising

The role of TVC advertising

4. How many types of TVC advertising are there?

There are many different types of TVC advertising, depending on the purpose of promotion and the message conveyed by the business. Here are some common types of TVCs:

• Product introduction TVC: This type of TVC is often used to introduce new products or products already on the market but need to create attention and increase awareness about that product.

TVC advertises mineral water product LMIERE 9+ | Made by SanMedia

• Promotional advertising TVC: This type of TVC introduces promotions, discounts or other special offers, thereby stimulating customers to buy products.
• Brand TVC: This type of TVC focuses on introducing the brand of the business, bringing the values, vision and mission of the brand.

TVC advertises steel brand QSB Steel | Made by SanMedia

• Psychological TVC: This type of TVC uses situations, scenes, images or sounds to influence the psychology of viewers, thereby evoking emotions and stimulating customers to buy products.
• Market segmentation TVC: This type of TVC is manufactured to serve a specific market segment, in order to increase the understanding and interest of customers in that segment in the business's products or services. .

5. Structure of advertising TVC

Normally, a TVC will have a duration of 10 - 30 seconds, the duration will depend on the message that the business wants to introduce to the user. There are a few TVCs that advertise up to 60 seconds in duration. The basic steps that any product TVC advertises are the same as film production, it also has steps such as pre-production, production, post-production, and release.

6. Professional advertising TVC production process

A professional advertising TVC production process includes 6 steps:
Step 1: Receive information

Step 2: Build ideas and scenarios

Step 3: Pre - Production: Pre-production stage

Step 4: Production: Conduct production, shoot TVC

Step 5: Post - Production: Post-production

Step 6: Release: Distribute TVC

>> View details: Professional TVC production process

7. Elements of a successful TVC advertising

Creative ideas

In order for a TVC to be different and "attract" viewers, the creative factor plays a decisive role. But first, that idea must match the Big idea of the campaign, otherwise, no matter how creative, it will not be effective because the idea does not tell the main story that is the goal of the campaign. lies in it.

The way of transmission must be good and impressive

The way of transmission includes elements to tell the story such as sound, images, context, etc. To be good and impressive, it must first match the story being told, and then elaborate carefully. The sound and picture parts are so quality, impressive and vivid.

Targeted customer

We all know that all communication activities have a target audience to target, so does TVC advertising. The way TVC is presented and conveyed also needs to match the "gut" of each target audience. For example, TVC needs to be young and dynamic for young people, but it will need to be professional for partners, investors and customers.

8. How much does it cost to produce advertising TVC?

Depending on the needs and budget of the business, the production cost of advertising TVC also varies. At SanMedia, we provide TVC advertising production services with prices ranging from VND 29 - 75 million.

Quotation sheet for advertising TVC production 2023 - SanMedia

>> See details: Price list for advertising TVC production of SanMedia

9. Which unit produces the best and professional TVC advertising?

SanMedia is confident to be a professional TVC advertising production unit, a reliable choice to bring customers the most impressive footage.

SanMedia has created and produced commercials (TVCs) for: Novaland, SQB Steel, BIDV Bank, Vset Group, Ahamove, Foodcomart, Saigon Machine, Dai Dong Tien, OSG Japan, ASFA Vietnam, Khiet Minh Bakery, Tan Sanh cooking oil, Japanese Amico, Hover door, Hoai An Vien…

Behind the scenes of TVC advertising production

Contact

SanMedia - Producer of tvc, promotional videos
SanMedia Joint Stock Company

• Address: SanTower Building - 53 Kinh Duong Vuong, Ward 12, District 6, City. Ho Chi Minh City
• Email: sanmedia.hcm@gmail.com
• Hotline: 0914 543 796 VND
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