Digital channel or digital communication channel is the bridge to convey the message of the business to the target customer market.

So how many digital channels are most popular today? What are the characteristics of each channel? And which channel should businesses choose for their Digital Marketing strategy?

The following article will help you answer.

What is Digital Channel?

Digital channels are platforms used to convey messages about products, services or brands to the target customer market. Digital channels act as content distribution intermediaries, so optimizing these channels will help businesses get closer to their marketing goals.

Where the customer is, the business must be there. In the digital environment, the definition of a customer's location is not merely their home or business address, but which platforms they use the most. Depending on the characteristics of the target audience, businesses will choose the appropriate transmission channels.

Finally, an attractive and quality content if the wrong channel is selected or the channel's transmission quality is not "smooth", the effect will not be high. Therefore, understanding the characteristics of channels is an important step to help you make the right decisions to have a successful marketing campaign.

7 digital marketing channels for businesses

Effective Digital Marketing Channels for businesses

1. Website

Website acts as the home of a business on the internet, if a business does not own and invest in developing a website, it is a huge disadvantage. Website helps businesses transmit information about the company, products and can bring a stable source of revenue without the cost of renting space.

In addition, the website also helps businesses gain trust from users, increase brand awareness and attract organic traffic.

The content on the website is usually in-depth articles on the field related to the business's product. The articles share knowledge, provide useful information to readers.

Website is the second home of your business on the internet

2. Social Media

Social networking platforms are almost indispensable in our lives because they serve a variety of needs for entertainment, connection, news, shopping and self-expression. Popular social networking platforms such as Facebook, Youtube, TikTok,...

Content on social networking platforms is highly entertaining, so the length of the article will be shorter and the style is also "softer" than the content on the website. In particular, these platforms are very fond of video content, which explains the terrible fast development speed of Tiktok.

Social networks are an indispensable thing in users' lives

3. SEO (Organic Search)

SEO (search engine optimization) or search engine optimization is the optimization of websites to improve rankings on search engines.

Strictly speaking, this is a free “lubricating” method to bring your website to the top of Google, thereby helping to increase organic traffic to your website.

4. PPC (Paid Search)

PPC (Pay-per-click) translates into Vietnamese as paying fees based on clicks, the purpose of this method is similar to SEO, which is to increase traffic, but it is different in that it uses money for Google to put your website up. top.

This method can quickly help you increase traffic, but it is not sustainable. You need to combine SEO and PPC to improve the effectiveness of this channel.

5. Email

Compared to the past, email no longer holds its position among Digital channels. According to Gary Vaynerchuk - an expert in Internet Marketing, the open rate in 1998 was 94% and now it is only 18%. However, email is still used by many businesses because of its flexibility and it allows to apply new trends such as personalization and automation to marketing campaigns without affecting the marketing budget of the business.

6. PR online

Online PR (online public relations) is a method of promoting a product, building a reputation for a brand by building quality links on reputable, highly authoritative online newspapers. especially VTV) and meaningful to customers.

In addition, online PR also builds brand stories on other platforms such as websites, social networks and forums.

7. Affiliates Marketing

Affiliate Marketing (affiliate marketing) is a method of promoting products through the cooperation between distributors (Affiliate Marketer) and advertisers (Advertiser/Merchant). Distributors will find customers and receive commissions from advertisers.

As a digital channel, affiliate marketing helps generate leads and drive sales. No matter where your target audience is in the customer journey, affiliate marketing serves as a channel-wide strategy worth adopting.