Tet is an occasion for all of us to choose to relax and beautify to celebrate Tet and meet family and friends, this is a lucrative opportunity for Spa shops and salons to reap the benefits of the year. However, the level of competition is high, you need to have a suitable online marketing strategy to increase sales. Let's find out what these 5 marketing strategies are with SanMedia.

1. Implement promotions

In any occasion, shopping festival, promotions are indispensable. Users have a cheap mentality, and promotional discounts will stimulate them to make more purchasing decisions.

For specific types such as spas or hair salons, promotions can include service packages, direct discounts, combo sales or discounts for customers traveling in groups.

Take advantage of shopping festivals to boost sales

2. Increase the frequency of running ads

Good products but no one buys, quality service but no one knows about is probably the problem that many business owners face, and the fastest and most effective solution to this problem is to run ads.

Of course, effective and smart advertising is not only based on running as much as possible, you need to have a quality content marketing strategy, combined with experience and good advertising techniques, low risk will help. you reach the right customer base at the right time to maximize revenue.

3. Implement customer gratitude programs

Tet is a time when people desire and aim for joy and happiness. The implementation of customer gratitude programs will take advantage of this psychological effect to build a loyal customer file.

Customer appreciation programs you can refer to during Tet:

• Happy birthday messages to customers
• Organize a year-end customer appreciation party
• Give vouchers to loyal customers
• Create membership cards for customers

4. Promote social network marketing

The popularity and speed of social network development in Vietnam is always at its peak. According to We are social and Kepios announced in early 2022: Vietnam has 76.95 million social network users (accounting for 97.8% of the population aged 13 and over).

The average time Vietnamese people use social networks is 2 hours 28 minutes per day. This number is also much larger than the average of other countries in the world. This is a communication opportunity for businesses, especially spas and hair salons, because spa users are also the biggest users of social networks.

So promoting social network marketing will easily reach the target audience and boost sales from there. Important social networking sites, where online activities take place actively of many users such as: Facebook, Tiktok, Youtube, Instagram, ...

Social media marketing plays a leading role in marketing strategy

5. Focus on taking care and consulting online customers

All marketing efforts are aimed at generating revenue, and to have immediate revenue you need to fix the last step, which is the process of responding to messages pouring in from marketing platforms.

You need to focus on this customer care stage because 90% of sales come from booking an online experience. A superficial answer, lack of sophistication and customer care is the fact that you are driving your customers away and all marketing efforts are considered to be wasted.

Conclude

The end of the year is a great business opportunity for all businesses, especially in the field of spas and hair salons. However, in order to "surf" sales during the Tet holiday, you also need a methodical and effective marketing strategy. If you have a strategy but do not know how to implement it, do not hesitate to contact SanMedia for advice on implementation.