TVC advertising is always considered an important "tactical" in the marketing campaigns of businesses. So what is TVC advertising and why is it considered a "steel punch" in media campaigns? All will be in the article below.

1. WHAT IS TVC?

TVC stands for Television Video Commercials - is a form of advertising to promote products, services, upcoming events, a character or a place to users through video projection on television.

The duration of TVCs is usually 10 seconds to 3 minutes in length. But regardless of the length of the TVC, it is important to keep in mind that the message conveyed must be engaging and engaging so that the viewer does not lose interest in the first few seconds of the TVC.

The main goal of TVC is to introduce a new product, create awareness and ultimately get consumers to buy that product. TVC also has the effect of reminding consumers of the existence of products to create continuous demand over time.

What is TVC?

2. Why do you need to do TVC?

Although TVC is a traditional form of advertising, facing the fierce competition of other digital marketing platforms, TVC still holds more than 50% market share in the advertising industry. The reason is that TVC advertising reaches a large number of users in a short time, thereby helping to increase market share, penetrate the market quickly and especially TVC advertising still holds the number one position in terms of trust. for customer advertising

Wide coverage

The form of television advertising can reach a large number of customers, the reason is that television is an indispensable item in every family, secondly, television does not target any specific target group like advertising. Advertising on Digital, at the same time TVC advertising also restricts discrimination of age, gender or education level,...

Attract viewers

TVC is a type of video that is meticulously recorded in combination with professional post-production with many special effects combined with very vivid and attractive sound and light. As a result, TVC advertising can attract viewers with many senses.

Reliable

The emergence of low-cost digital advertising has led many businesses to invest in this type of advertising, but because of that, it does not gain much trust from viewers. According to a study by Kantar on a global scale in 2021, consumers tend to put more trust in offline advertising forms, accounting for 20% of which leads are TVC ads.

3. Professional TVC advertising service

Over 6 years of experience in the agency profession

Not a long time, but enough for SanMedia to make a difference. We have cooperated with more than 130 businesses and thousands of TVCs with advertisements, especially the products of our partners that have come closer to the target consumers, which is a proud achievement for us.

Many advertising TVC projects have been implemented by SanMedia

Young, enthusiastic and passionate staff with limitless creativity

With a well-trained team, experienced in many projects big and small, dare to do, dare to commit and dare to shine, promises to bring to your brand a burning passion and an irresistible attraction. of infinite creativity

Don't know where to start?

Don't worry because we know what you need, and everything will be implemented methodically from researching your product and brand to creating ideas and preparing scripts. Everything is carefully prepared by them to produce quality products and in the fastest time.