With every passing minute, traditional marketing becomes less and less effective. As a keen marketer, you must always find better marketing methods. Therefore, Content Marketing will be a "survival" strategy for your business to win the digital era marketing battle.

The first step we need to take before applying anything is to learn the concept and definition first. So what is Content Marketing?

What is Content marketing? 

Faced with this question many people will answer that, Content Marketing is "building content for marketing", this answer is correct but not enough.

What is Content?

To most fully answer the question "What is Content Marketing?", you first need to know "What is Content?". Content is anything used to convey information to an audience with a specific goal. This definition has 4 main keywords you need to note:

- Anything to convey information: It can be an article, image, video or a scent even people is also called content (photo model)

- Reaching an audience with a specific goal: Content is anything but not anything is content, here if the content is created without purpose or aimed at an audience it's not the content.

What is Marketing?

Many people have entered the world of marketing communications for a while, but the definition of marketing is very vague. Modern marketing can be understood as creating value to satisfy customer needs.

Thus, content marketing is the creation of valuable content for the user community and target customers of the business through natural distribution, while limiting the use of approaches such as advertising or PR.

Content marketing is about creating valuable content

The special role of content marketing for businesses

By creating useful content for the user community, businesses will receive the interaction, trust and trust of the user audience, moreover when they have built a certain number of "fans" for the user community. your content, platforms like Google or Facebook will prioritize distributing your content, indirectly you will cut advertising costs.

>>> Find out more: Google ads, Facebook ads

In addition, SMBs also choose Content Marketing as a "steel punch" strategy in the goal of sustainable development, and here are 3 reasons:

- Content marketing helps increase sales

Content marketing is a more cost-effective marketing solution

Content marketing brings more quality and loyal customers

Sanmedia is a professional digital content creation unit, helping your business go faster and further to become the final finisher in the digital era marketing race.