Bounce Rate is how Google uses users to evaluate the quality of a website. Therefore, this index also has a significant impact on SEO results. If you are wondering how to improve your website performance, Bounce Rate is the ideal starting point for you.

What is the definition of Bounce Rate?

Bounce Rate (different from exit rate) is often defined simply as the rate of users leaving a page without taking any action including: making a purchase, filling out forms, clicking on links.

Bounce Rate is an important metric used by website analysts to measure website performance. A high bounce rate is often said to be bad and vice versa. However, in fact this is not absolutely true, but in general it is true in most cases.

Bounce Rate is the rate of users abandoning the page

For sales websites, the higher the Bounce Rate, the lower the order rate, because in order for them to click the buy button on their website, at least customers have to stay long enough to see the product. yours right?

Overall Bounce Rate is important for the following 3 reasons:

• Bounce Rate helps to measure the efficiency and performance of the website, the important thing here is that it shows whether the website is attractive enough for users?
• The higher the bounce rate, the lower the conversion rate. Whether it's a website for sales or a website for a call-to-action such as information registration, customers need to stay with them for a long time.
• Bounce Rate is an important metric that affects Google's ranking results. Bounce Rate is how Google uses users to check the quality of a website.

>>>Learn more: What is the Core Factor of SEO?

Correlation between bounce rate and Google rankings

The reason why your Bounce Rate is always high

Page content does not meet user expectations

For example: You are looking to buy a cheap laptop under 3 million for administrative office work. So you type: “cheap laptop”

The first search result that shows up on the search results is “cheap computer”, you immediately click.

However, instead of the website showing models under 3 million, the website shows high-end computers costing tens of millions of dollars.

What you will do? Go back to Google and find a site that only sells models under 3 million right away and right? And Bounce Rate is also from here.

Bad user interface (UI) design

Is appearance so important? That's right, bounce rates from bad design are almost universal.

For a website, users will evaluate the design first and content is only the second factor.

So if your website has not been invested in the design part, then this could be the reason why your Bounce Rate is high.

Bad user experience (UX) design

In case your website has a beautiful and eye-catching design but the layout is confusing, the distribution of sections is very unreasonable, this is also a major reason why your bounce rate is so high.

Not only is your website beautiful, your website also needs to be super easy to use, so people can read and navigate around your site smoothly.

Epilogue

This article SanMedia has outlined the main reasons why Bounce Rate is high, from which you will know the top things to do to improve your bounce rate. Good luck.