Why does the website go to the top but only maintain it for a short time? And despite reaching the top, the website interaction rate is low and can't place orders?

The main reason is that the SEO strategy is only focusing on the “top” part, while the “root” part that creates profitable relationships with customers is ignored by many businesses.

The following article SanMedia will help you learn the 3 core elements of SEO from the sharing of author Mark Traphagen, vice president of SEO Clarity to not only get to the top but also ensure revenue from SEO strategy. your.

These core factors include: Authority - Authority, Relevance - Relevance and Experience - User experience for the website.

I. Authority 

1. Authority - Why it matters for SEO

Authority can be understood simply as you will go to the doctor about a problem related to your health. A doctor is a person with high qualifications, degrees and degrees, with which you have confidence that the information received from the doctor is secure and valuable to you.

In SEO, authority is referred to as the importance and "weight" of a web page to a user's search query.

Popular search engines like Google use many factors (signals) to gauge the authority of a website.

Most user search queries will result in thousands or even millions of pages of results. Among those pages, Google will rank high for the sites that best meet the user's search needs with the greatest accuracy and reliability.

Google uses authority to rank websites primarily because it satisfies the user's search needs, from which users will come back and use Google regularly, and the profits from Google's advertising are also good. will be more.

2. How does Google assess the authority of a website?

2.1 Link is still the dominant factor to judge authority

One of the great inventions that made Google the dominant player in the search engine industry in a short period of time was the use of links (links) in the web as a factor to evaluate website ranking.

The principle behind that is because giving an external link to the website can cause the user to leave the publisher's current site. And it is inevitable that the links that lead to it must be really useful to the user for the publisher to accept such a trade-off.

In other words, linking externally is an act of "vote" for that website. So, the more “votes” you have, the more authoritative your site will be, and Google will rank your page higher.

2.2 PageRank

PageRank is a scoring system based on the links a website receives. Google will use this algorithm to evaluate the importance of a website and rank it based on that criterion. The higher the PageRank score, the higher the ranking will be.

Therefore, accumulating a lot of PageRank based on the quantity and quality of incoming links is a must to achieve SEO effectiveness.

The site will get PageRank when other sites link to it

2.3 Quality is more important than quantity

The more "votes" the better?

In theory this is true, but in practice it is much more complicated than that.

A link from a high authority website with a “genuine” profile can be more than 1000 links from a normal website. This is the complexity and intelligence of Google's PageRank analysis algorithm.

For example, your website sells medicines and you get 2 votes, one from the media center of Cho Ray Hospital and one from a certain pharmacist A. Obviously there is a difference in the quality of the "voters" here, right?

1 quality link is equivalent to 1000 other links

II. Relevance - Relevance

1. Relevance determines link strength

Relevance refers to the link you get from a website that is related to your niche.

This relevance affects the quality of the link as well as the weight of that link affecting the ranking results of the website.

If your website specializes in selling and sharing articles about shoes and you get 1 vote from a cosmetic business website. Then such a link has no relevance at all.

Conversely, if you link another page to your website with the topic of beauty, it will also affect the quality of that link and indirectly affect your website because the information about beauty will not be useful. nothing to your users who only care about shoes when visiting your site.

2. How Google Measures Relevance

2.1 The role of anchor text

Anchor text helps Google determine the content format of the web page that the link is pointing to.

The role of this type of link helps Google evaluate the relevance and authority of the website.

2.2 Internal Links (internal links)

There is ample evidence that Google uses internal linking to gauge the relevance of a website's topic.

A logical internal linking structure that connects to the related content on a web page is one way for you to show Google that your site has some breadth and depth of content.

III. Experience - User experience for the website

Google realizes that while authority and relevance are important, they're not the only things people search for. They also want a good surfing experience.

So what is a good user experience? Here is a list of the criteria for evaluation:

• Content that is actually relevant to the user's query
• The content must have enough information to answer the user's query, but it must also include links to other sources and topics.
• Fast page loading speed, relevant content and eye-catching layout.

Conclude

In short, Google wants to rank websites based on the criteria of satisfying users' queries quickly with the most relevant content possible. Because this is the SEO strategy you need to apply to be successful.

SanMedia with a team of professional and experienced SEO experts will be the solution to help you complete your SEO plan comprehensively and bring effective results quickly. Do not hesitate to contact us for advice.