Content writing profession is becoming a "hot" field more than ever when content writers are content writers. However, up to now, there has not been any formal training school in content marketing. That's why many of you are still very confused about the field of content marketing. To "solve" yourself, the best way is to refer to the article below.

I. Learn about copywriting, copywriting

1. What is a copywriter?

A copywriter is a person who performs a specific job of copywriting, which is writing promotional content that evokes emotions in readers in order to convince them to take an action. That action can be to make a purchase, fill out a survey or simply let the reader remember the brand.

2. Common mistakes when defining copywriting

Copywriting is not a new concept in Vietnam, but many people are misunderstanding copywriting. Up to 30% think that copywriting is copying online and then writing a little more, this is an interpretation that does not reflect the nature of copywriting work. The word copy that you often know is a verb, which means to copy, but copy here is not a verb but a noun, copying only part of the text included in the advertisement.

Text in old fashioned advertisements

3. Scope of work of a copywriter

In fact, in addition to writing advertising content, a copywriter is also involved in writing many other things including: writing taglines, slogans, naming products or writing movie scripts.

There is no denying the importance of copywriting in business communication campaigns. Copywriter plays the role of  "head" in the "pen" content strategy of the business that determines the spread of the campaign and the number of potential customers that can be reached.

II. What is the difference between a copywriter and a content writer?

1. What is a content writer?

A content writer is someone who writes valuable and useful content for the audience that the business is targeting with a specific goal, so the written content needs to be clear and close so that the reader feels easy. most understood.

The content that the Content writer will write is website content, content on social networking platforms (Facebook, Instagram, ...)

2. How are copywriters and content writers different?

The biggest difference between a copywriter and a content writer lies in the goal that the content is aimed at. From the definitions analyzed above, the goal of a copywriter is to convince the reader, so they must write the most emotional ad. And content writers will create valuable content, so they will write content in a way that is easy to understand.

Copywriter vs Content writer

In fact, the line between copywriter and content writer can be blurred. The reason comes from the size of the company they work for, if working at a small company with low specialization, a content writer may have to write ads, slogans or even write scripts. video.

Conclusion

In this article, SanMedia has introduced the concept of copywriter and content writer in the most general way, helping readers to have an overview and some realities of the writing profession so that you can gain new perspectives on the marketing industry. I wish you all a very happy and productive learning day.