TVC is considered an important key to help businesses quickly reach a large number of customers and make the process of conveying product messages smoother and easier. What do you think are the hottest TVC in 2023? Find out with SanMedia in the article below.

1. What is TVC advertising products?

TVC is a major communication tool in the modern marketing campaign. This is a form of video advertising that has a wide spread, not limited in terms of space, time and geographical distance.

Product advertising TVC focuses on highlighting one or more products of the same type of the business, in which the content can be diverse including feature introduction, product launch,...

>> See more: Professional advertising TVC production service

2. Top 5 popular types of TVCs to advertise products in 2023

2.1 TVC advertises products for 30 seconds

30 seconds is considered to be the ideal time for TVC  to show on television. Ideal because the budget fits the business's budget and 30 seconds is enough time to convey the message and necessary information of the product to the target customers.

TVC advertises alkaline mineral water product LMIERE 9+ | Made by SanMedia

2.2 TVC product manual

This is a video format that focuses on teaching customers how to use the product. Newly launched products or some special products need guidance so that consumers can easily use them. The trend of making product video tutorials is an effective way to reach customers, when businesses respond and satisfy customers' pain. Customers are always "thirst" for knowledge, so give a lot of useful knowledge.

TVC installation instructions for alkaline ionized water purifier OSG | Made by SanMedia

2.3 3D products TVC

Video animation 2D & 3D is a new trend of TVC advertising, its advantages are cost savings (shooting costs, setting, production crew, actors,...) and the ability to make products. come alive wonderfully.

TVC advertises TH True Milk yogurt in 3D | Made by SanMedia

2.4 TVC advertising products rotated 360 degrees

Rotating TVCs to advertise products in 360 degrees is the optimal solution used by many technology companies. The purpose of this type of TVC advertising is to help viewers see the product in its entirety, its design, shape and features.

TVC introduces the ND 20+ Handheld Date Printer | Made by SanMedia

2.5 TVC product review

Filming (TVC) to introduce this product is the most popular advertising trend today. Because it provides quite complete information about the product. From designs, features and uses to product instructions. Especially comments and reviews of users. This is a form that is loved by many users because it stands from the user's perspective, so customers will feel more confident in the product.

TVC advertises The Wall Coffee & Beer | Made by SanMedia

3. The elements that make up a successful product advertising TVC

Creative: Successful product advertising TVCs often have to be creative, unique, and reminiscent. It must help your product stand out among other advertisements and capture the attention of your audience.

Target audience: Successful product advertising TVCs must meet the needs of the customers that the business wants to reach. It must be appropriate for the age, gender, interests and lifestyle of the customer.

Product focus: TVCs advertising products need to provide important information about the features, benefits and values of the product so that customers understand and believe in the company's products.

Sound and visual effects: Successful product advertising TVCs often use sound and visual effects to create a unique and reminiscent audience.

Appropriate duration: the duration of TVC advertising usually lasts from 10 seconds - 3  minutes, depending on the target audience and publishing platform, the duration of TVC advertising the product will change to suit.

Entertainment: a successful product promotion TVC is often highly entertaining to keep the audience entertained and create a connection with your product.

>> See more: SanMedia advertising TVC projects have done

4. How much does TVC advertise products cost?

In fact, the cost of advertising TVC production does not have a fixed number, but depending on the needs and resources of the customer, different numbers will be given. However, it is possible to evaluate the cost of advertising TVC production based on factors such as: production crew, filming equipment, actors, filming time, etc.

Quotation sheet for advertising TVC production 2023 - SanMedia

>> For details, please refer to: SanMedia's 2023 advertising TVC production quotation sheet

Contact

SanMedia - Producer of tvc, promotional videos

SanMedia Joint Stock Company

• Address: SanTower Building - 53 Kinh Duong Vuong, Ward 12, District 6, City. Ho Chi Minh City
• Email: sanmedia.hcm@gmail.com
• Hotline: 0914 543 796
• Facebook: fb.com/sanmedia.vn