Online marketing of the automotive industry in the context of Digital's rise is a topic of interest to many of you, especially business owners and marketers who are doing business and working in this field.

In the article below, SanMedia will bring you the latest information about the market, consumer trends and online marketing strategies you can apply immediately to conquer customers and break revenue.

Overview of the automobile market in Vietnam

Market context

The domestic auto industry market has shown positive signs of growth after the pandemic. According to the Vietnam Automobile Manufacturers Association (VAMA), sales in January 2022 reached 30,742 units, up 16% over the same period in 2021.

It is estimated that the demand for the whole automobile industry will grow by 16% in 2022. In addition, with many incentives and stimulus policies from the government, especially the policy of 50% reduction in registration tax will be a solid foundation. for a sustainable growth.

However, the competition in the automotive industry is very fierce, when supply always exceeds demand, the battle to "win" customers is even more fierce and fierce. Therefore, you need to have the right, strong Marketing strategy and catch up with the market trends to be able to stand and develop in this business.

Consumer trends

"For us, we live, against us, we die" can be an appropriate statement in the context of today's car consumers. And pleasing customers will be extremely difficult if you do not understand them. Therefore, it is very important to capture consumer trends.

Search online before deciding to buy

Since the development of digital technology, consumer behavior has gradually shifted from offline to online. Plus the impact from the pandemic has "consolidated" the habit of searching for information through the internet of consumers.

According to research by Were (UK), up to 84% of consumers have used mobile phones to search and research cars since the pandemic and this number is likely to increase rapidly in the coming years.

The trend of buying cars online becomes popular

The main reason comes from the Covid-19 pandemic, causing companies to deploy online sales strategies. According to research by Frost & Sullivan (USA), nearly 825,000 new cars were sold on online sales channels in 2019.

In Vietnam, due to the convenience and availability of information, many customers have not hesitated to order cars online.

The trend of searching for information online and ordering cars online has become popular

3 online marketing strategies for the automotive industry to help increase revenue

The demand for automobiles increased sharply, leading to the growth of automobile-related sectors including sales, care, maintenance and repair. And to be able to break through revenue, a Marketing strategy based on consumer trends is essential.

Here are 3 online marketing strategies for the automotive industry to help businesses grow revenue quickly and sustainably.

Online marketing strategy for the automotive industry

Lead Google search results with SEO

SEO (Search engine optimization) or search engine optimization is a method of bringing your website to the TOP position every time customers query a certain keyword. With this method, you can easily reach potential customers, help promote your brand and support sales very effectively.

Google uses hundreds of criteria to evaluate and rank a website. So, to lead the search results, you need to build a website that meets these criteria.

You can include your marketing strategy with your website development plan using SEO services or directly with your marketing staff.

SEO and the customer journey

Implement Paid Advertising with Google Ads

Advertising is the fastest way to reach customers, so running Google Ads ads in combination with building SEO-standard websites will be a "matching sword" to help you conquer all customers and promote sales effectively.

Google has two main forms of advertising: search network advertising and display network advertising.

Search network advertising is a type of advertising that appears on the Google.com search results page or any other search results page of Google's partners such as Youtube, Laban.vn,...

Display network advertising is a type of advertising that appears on Google's partner sites in the form of image or video content. The partners with whom you can easily see Google's display network ads are Vnexpress, 24h, Dan Tri and Youtube newspapers.

Optimize searchability and build credibility with SEO Google map

SEO Google Map for automotive marketing strategy is very important. Because a car is such a large, valuable asset, a store that ranks first in search results with lots of positive reviews will build a lot of sympathy with potential customers.

In addition, SEO Map also brings many benefits such as:

• Increase brand searchability and website traffic
• Build credibility and build customer trust
• Increase brand awareness

Conclusion

In short, automotive marketing aimed at driving sales growth should focus on building marketing on the search engine platform of Google, including tactics such as SEO, advertising and SEO Google Map. With a team of experienced SEO experts, SanMedia will bring you fast, effective SEO solutions and sustainable growth.