Content that no one reads is probably an eternal problem that causes many Content Writers' headaches, often the answer will be because they have not written the customer needs properly. It sounds reasonable, but what the customer needs are, no one can answer.

So what are customer needs? How to write content that meets customer needs? The following article SanMedia will provide you with 6 types of customer needs from which to apply to write more effective content.

What to write and how to write?

When writing content, you will often have to answer two questions: What to write? and How to Write?

First of all, how to write depends on many factors including: context, audience, purpose and even your own style. Because of this, this question does not have a right answer for all cases.

However, writing something is more specific and easier, it has a general formula and method. So to answer this common question we need to answer another question that is: "What do customers care about?", what customers like, we write that.

Write about what your customers care about

6 levels of customer needs

1. Customers have no problem

Customers have no problem in a word that if they are people without hair, they will not have the need to buy combs and hair sprays, they are thin people have no need to lose weight as well as overweight people. No need to gain weight.

And since they don't have a problem, they don't have a need. So we will ignore this customer?

Do you know the famous story “Selling combs to monks”? The gist of the story lies in the "good analysis", just by expanding the other problems of the customer from no need, you can still turn them into your customer.

Like if you are a boy, why buy a dress? But what about buying for my sister on the occasion of the new school year?

In short, the way to write content for customers is no problem is to change the perspective and elicit needs from other issues around the customer's life.

2. Have a problem but no need yet

For this type of customer, they already know and are aware of the problem (they feel they are too fat, they want to buy a house,...), but the need has not arisen for the following reasons:

• Not enough finance
• Haven't seen the benefits of the product or found it unnecessary
• Don't know if there is a solution in this world

So the purpose of content will be to solve the above reasons so that customer needs arise.

How to write content will focus on stating benefits to elicit customer needs. For example, everyone knows that buying insurance brings many benefits and values to our lives. But because of not seeing those benefits, customers have not yet arisen demand. At this point, you will write content stating the benefits of insurance such as health assurance, good risk management, ...

3. Have a need and are looking for a solution

Next, the customer knows it's time for a solution to solve their problem, so in this phase they will look for the right solution systems.

Although the solution systems have the same purpose of solving a certain problem of the customer, the nature is very different.

For example, to lose weight, you will have 3 systems of solutions: gym, liposuction and functional foods. Gym or liposuction both help you lose weight, but these solutions are completely different. Each solution will have its own advantages and disadvantages, customers will evaluate and choose which system is the most suitable for them.

The solution systems have the same purpose but very different nature

The way to write content for this type of need is to focus on comparing benefits. By answering bargains such as: How do you highlight your solution system? Why should customers choose your solution system and not another solution system?

4. The solution has been selected and is looking for a brand

We must admit that you cannot monopolize a solution system. If you open a Gym, there must be dozens of Gyms that have been opened before.

Now your job is to convince customers to choose your brand over the competition.

So the content writing strategy for this type of demand is to focus on describing product features, pricing, brand stories, and offering promotions.

5. Already know the brand and wondering

There is a reason why customers are hesitant to use your brand, it is because they do not believe what you say about your product.

So the way to write content for this type of need is to give elements to "knock down" the skepticism of customers. Content that helps increase customer trust includes:

• Prize
• Feedback from customers
• Expert opinion
• KOLs review

6. Bought and thinking to buy again

The goal of content for this type of demand is none other than to build brand loyalty.

Content strategy will be policy programs for loyal customers such as promotions, points accumulation, membership card program ...

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Conclude

Understanding the need to write the right topic is what your business needs to thoroughly understand to build an effective content strategy. Effective with customers because your content is about what they care about and effective for businesses not only in terms of engagement, but also help businesses save time and energy on inappropriate content.

If you are looking for a comprehensive Social Media building and development service from A to Z, do not hesitate to contact us. With experience in managing many fanpages and websites in many fields, promises to help you develop your brand with an effective online marketing strategy from SanMedia.