TVC advertising is a form of brand storytelling that is pervasive because it easily evokes the emotions of viewers. But is only 30 seconds a barrier for brands that want to use TVC? Definitely yes, so this article is for you. Join SanMedia to learn the golden rules when filming 30s TVC commercials.

TVC advertising and the principles of storytelling in 30s

First of all, with only 30 seconds, it is not easy to leave something in the customer's mind, the time is too short and meager. Therefore, in the production process, you need to adhere to a number of principles so that 30s TVC advertising becomes effective.
>> Learn: Professional advertising TVC production process

With 30s advertising TVC format:

> Storyboard (picture script) should draw about 8 - 12 frames is appropriate

> Voice off has an average speed of about 4 words/1 second

> 1 frame takes about 2 seconds for viewers to know what is happening in that frame

Filmed TVC advertising 30s

Why TVC 30s is popularly used

The duration of the advertising TVC can have many slots, depending on the budget and intention of the business.

In about 30 seconds, you have enough time to convey more information content in the video. Businesses also prefer 30-second commercials because the budget is suitable for broadcasting on television. Viewers will be attracted from the first seconds with the images and sounds that TVC brings, and then in the next seconds, messages are slowly sent to the viewers.

Self-recording professional TVC advertising videos

Whether you shoot yourself or hire a professional production unit, you should stick to the professional TVC production process to achieve the best quality video.
If you want to shoot a TVC yourself, here are some helpful tips to help you create a high-quality promotional video:

1. Make a script: Having a script in hand, you will know in advance what scene you will shoot, what equipment and props are needed to prepare. At the same time, you also need to refine the script so that it is creative and attractive.

Script ideas

2. Use the right equipment: The quality of the video depends a lot on the device factor, so investing in yourself a camcorder or phone with the "out-of-program" recording feature is essential.

3. Choose the right angle and light: Panoramic angle, medium or close-up? There are many shooting angles that you can learn to improve the vibrancy of your videos, and don't forget to make sure there is enough light so that the colors of the video are up to the highest quality standards.

4. Editing and editing: Once you're done shooting, use video editing software to edit and assemble the scenes.

Video post-production

5. Add sound and background music: If possible, add the right sound and background music to increase the professionalism and appeal of your video.

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