Digital transformation of marketing activities can be considered as a mandatory strategy that every business needs to implement in the current 4.0 trend. However, up to 92% of businesses still don't know where to start. So this article aims to show apps that you can use right away for your business

What is digital transformation of marketing activities?

Digital transformation of marketing activities is the application and integration of digital media technology into marketing communication processes and other marketing-related business activities.

Digital transformation in marketing focuses on:

• Understand customers better
• Personalized, data-driven marketing: engage with the right customers in the right channels at the right time with the right content and messages
• Enhance customer experience with personalized recommendations and fast and efficient services

Digital transformation of marketing activities focused on understanding customers, marketing the right data and enhancing customer service experience

The process of implementing digital marketing transformation

The process of digital transformation of marketing activities occurs in the following 3 stages:

Transforming from traditional marketing to digital marketing

It sounds like a big deal, but it's really not as complicated as you think, mainly the conversion focuses on communication channels, also known as digital channels. Another popular phrase that describes this process is implementing omnichannel marketing.

More specifically, businesses will communicate through Facebook, Instagram, Tiktok, youtube - Social marketing, building and developing websites - SEM marketing, putting products and services on e-commerce platforms - E Commerce marketing ,...

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Combine channels and tools together

After you have implemented marketing on many different platforms, you need to consider the problem of message synchronization, smooth coordination, and good taste between platforms to maximize the power of multi-channel communication. in order to achieve the best performance.

The reason is that each platform will have its own characteristics and characteristics, for example, youtube focuses on video content, Instagram focuses on image content or websites focus on articles. Therefore, it is important to keep in mind that the same message on different platforms.

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Optimize channels and stay up to date with new trends

You need to closely evaluate the effectiveness of each channel as well as update new trends of each platform, even potential platforms to improve marketing effectiveness for each channel as well as capture trends to keep up with the market. When it comes to implementation, because with digital marketing, trends are very important, true to the saying that the instant one is the talented page.

Digital transformation of marketing activities - Where to start?

The best answer is to start now? Digital transformation is not just a trend anymore, but a must for businesses to adapt to the digital age and consumer behavior.

Digital transformation of marketing activities should start now

Maybe you have already started the implementation but the efficiency is not high and do not know what to do to continue the digital transformation race. This requires advice from industry experts to save you time and effort and avoid making the wrong decisions.

Conclude

Digital transformation of marketing activities is important and urgent if businesses want to create a competitive advantage and maintain their business. Good luck!