The strong development of the technology industry Online Marketing and Digital Marketing is not too strange to us. But how these two forms are similar and different not everyone knows.Today to understand more about Online Marketing and Digital Marketing is different for everyone, let's answer this question together.

Digital Marketing 

Digital Marketing is a method of marketing through media including all direct or indirect devices (online or offline) such as televisions, signs, sms, etc. work with customers.

Differentiate digital marketing and online marketing

Online Marketing

Online Marketing It is a method of advertising over the internet. To do this we need an internet connection. This is also part of digital marketing. Online Marketing also includes the following forms:

SEO & SEM (Search Marketing)

Is a method of marketing and promoting through tools such as: Google, Yahoo, Coc Coc... SEO activities help improve rankings on search engines. SEM is a paid advertising medium to increase reach to people who are searching. To understand more, please contact us immediately. SanMedia will support you with a team of experienced experts to have a better view of SEO & SEM (Search Marketing).

Mobile Marketing

Mobile Marketing is a paid and free marketing on mobile devices through App stores or ads on wed, etc. To optimize visibility when users install the application 

Email Marketing 

Email Marketing will be through email to introduce to potential customers how to maintain customer loyalty and thereby help customers who want to learn and increase revenue effectively.

Content Marketing

Content marketing nTo attract customers who are in need of those products or services, build long-term relationships and ultimately turn them into loyal customers.

Social Marketing

Social Marketing is a way to introduce products through social networking sites such as Facebook, Zalo, Twitter ..., because social networking sites are more and more widely used and include paid or no fees to increase revenue for customers. with products or services.

Display Advertising 

Is a type of marketing through social networking sites that can be through text or images. Data shows that digital advertising will account for more than half of all advertising sales in the United States by 2021, compared with just 40.5% in 2017.

What are the similarities and differences between Online Marketing and Digital Marketing?

Digital Marketing has some main advantages and disadvantages as follows

Flexibility

The flexibility of digital marketing is obvious because the nature of the Internet, the foundation of online technology is flexible. From the start of a digital marketing campaign to its completion, you can track its effectiveness through statistics.

Lower cost than traditional way

The cost of doing Digital Marketing is much lower than traditional marketing. Businesses do not have to pay space rental or maintenance fees, you can order according to your needs to save on warehousing costs.

High interactivity

Campaigns from Digital marketing receive two-way reactions between businesses and users, helping businesses understand problems and quickly handle customer behavior and reactions.

Defect
Easy to copy
With just two clicks, competitors can completely copy information from your campaign efforts. Sometimes all you need to do is change your logo to another competitor's logo.

Spend a lot of time
Digital Marketing without the help of tools will take time when measuring manually.

What are the advantages of Online Marketing?
Save time
Due to the help of tools such as Google Analytics and indicators such as time spent on the website, the number of clicks ...

Helping businesses find customers
The Internet will help connect businesses with customers anywhere in the world without geographical barriers. Just a computer or a smartphone can connect to the network  a large number of users have found the product or service of the business.

Defect

Will disturb internet advertising

Because this method is used by many businesses to distract the attention of customers with advertising. To be noticed by customers, the content of the article must stand out, invest in quality and creativity.

Through Online Marketing, many scammers hide in the shadows to operate with bad purposes

This is a well-known form, so the objects use this as a way to scam, sell fake goods or steal customer information, negatively affecting the personal life of customers.

Through this article, SaMmedia has provided information to help you have an overview of the difference between Online Marketing and Digital Marketing. Please connect with us when you need advice.