In today's digital age, TVC advertising (television commercial) is still one of the most powerful, effective and popular brand promotion tools. TVC not only helps businesses reach target customers visually, but also creates profound influences on consumers' purchasing decisions. However, not all businesses clearly understand TVC advertising as well as the right time to produce it. Let's join SanMedia to learn in detail about what TVC is, the TVC production process, and when is the "golden" time to create a successful TVC advertisement.

I. What is TVC?

1. Definition of TVC 

TVC (television commercial) is a short video advertisement, usually lasting from 15 to 60 seconds, broadcast on television or other digital platforms such as YouTube, Facebook, or Instagram. The purpose of TVC is to introduce products, services or convey brand messages in a creative and effective way. Through images and sounds, TVC helps businesses attract viewers' attention and leave an impression on their minds.

TVC Vico Fresh

2. Origin of TVC

TVC first appeared in 1941 in the US with the Bulova Watch advertisement, marking the birth of a new and innovative advertising method. Over the decades, TVC has evolved from simple commercials to artistic masterpieces with high-quality filming techniques, visual effects, and sound. Not only on television, today, TVC has expanded its broadcasting range on digital platforms, helping businesses reach a diverse range of customers around the world.

3. The role of TVC advertising

TVC plays an important role in every business's marketing strategy. Specifically, TVC helps:

• Building brand identity: TVC is an effective way for businesses to bring their messages and brand images to a wide range of customers.
• Enhance product memorability: Thanks to the combination of sound and images, TVC helps advertising messages to be more easily remembered.
• Build credibility and trust with customers: Professional, well-invested TVCs often help increase brand reputation.
• Generate action from consumers: TVCs can stimulate purchase action or brand interaction thanks to strong and emotional messages.

TVC helps awaken all the senses of the viewer

II. TVC advertising production process

1. Receive customer information and requests

To produce a successful TVC, the first and most important step is to receive the requirements from the client. This includes understanding the client's goals, target audience, the message they want to convey, and the expected budget. This is the basic stage to guide the entire TVC production process.

2. Brief analysis, TA and competitor research

After receiving information from the client, the production team will carefully analyze the brief to gain a deep understanding of the product, brand, and target market. Researching the target audience (TA) and competitors is also an important part of this process. This step helps shape the most suitable style, message, and approach for the TVC.

3. Building ideas and scripts

Once you have enough information and direction, the next step is to build ideas and develop the script for the TVC. Creative ideas and scripts will be discussed and edited to ensure they match the client’s wishes and differentiate themselves from competitors. The script needs to be logical, easy to understand and highly appealing to viewers.

4. Pre - Production: Pre-production stage

The pre-production stage is an important preparation step before filming a TVC. It includes choosing a filming location, casting actors, preparing equipment, planning time, and other technical factors. Careful preparation in the pre-production stage will help the filming process go smoothly and effectively.

5. Shooting - Filming for TVC

This is the main stage of the TVC production process, where everything from the idea to the script is brought to life on camera. The filming process requires a smooth coordination between the director, cameraman, actors, and production team. Factors such as lighting, camera angles, and sound all need to be taken into account to ensure the highest quality for the TVC.

6.TVC advertising post-production

After having the “rough part”, now we come to the “finish part”, which is post-production. This stage takes a lot of time to complete, requiring technicians to be professional and highly creative. Post-production stages include:

Movie editing

From the rough and individual scenes, this editing process will be the step of stringing together the details to create an initial rough TVC advertisement.

Effects

With the high development of technology today, visual effects are becoming more popular, helping to shape and create impossible worlds with effects such as: Explosion effects, collapse, etc.

Color correction

Color is also an important factor that brings more emotions to viewers, so each brand chooses its own characteristic colors to create its own brand style.

Sound, background music

Sound design is the stage of creating background music and sound for TVC. It includes choosing the right background music, recording voiceovers, creating sound effects, and synchronizing sound with images.

7. TVC advertising release
The completed TVC will be released on pre-selected media channels, including television, social media platforms, and other digital channels. Releasing the TVC at the right time and on the right channel will help maximize communication effectiveness and reach the right target audience.

III. TVC advertising filming service quote

The price list for TVC advertising production will be customized according to the requirements and wishes of the customer. However, to help customers easily visualize the TVC advertising filming packages as well as the accompanying quality, helping customers make decisions more easily, we have made a price list for TVC advertising production services with 3 packages as follows:

• Basic Package (VND 29 million): This is the cost for a TVC that meets the standards, without too much investment in terms of technique or actors. This Basic Package is commonly used even though the advertising quality is normal, the effectiveness and communication effect of the TVC will be lower than that of TVCs with large investments.
• Standard Package (> 45 million VND): This is a carefully invested TVC advertising package. With this service package, the TVC advertising will be carefully invested in image and sound quality. This package will be suitable for mid-range businesses, newly launched or those who want a quality TVC worth expecting.
• Premium Package (> 75 million VND): This is the package where TVC advertisements for businesses focus on modern equipment, videos using many effects, difficult techniques, or choosing actors who are famous or have high influence. The large investment value will of course also help TVC advertisements gain a large amount of media with high efficiency. Due to the high cost, usually only large businesses are willing to spend that amount of money to affirm their scale, potential and attract customers.

Latest TVC advertising filming price list 2024

IV. Popular forms of TVC advertising

TVC advertising is not only broadcast on television but can also be applied on many different platforms. Below are some popular TVC forms:

1. TVC

As the most popular form, TVC is broadcast on major television channels with the aim of reaching a large audience.

2. TVC on digital platform

TVCs broadcast on YouTube, Facebook, and Instagram are also becoming increasingly popular thanks to their ability to target the right audience.

3. E-commerce TVC

Businesses are also stepping up advertising on e-commerce platforms such as Shopee and Lazada to increase their reach to consumers.

V. When is the "golden" time to produce TVC advertising?

When is the right time to make a TVC ad? That is when:

• When a business wants to promote its products or services to a large number of customers quickly and effectively.
• When a new business launches a new product or service, it needs to quickly introduce it to customers.
• Khi doanh nghiệp đang có kế hoạch mở rộng thị trường hoặc muốn tăng độ nhận thức về sản phẩm của mình.
• Need professional, attractive materials to run ads on Facebook, Website, Youtube,...

VI. Professional TVC advertising production company

As a professional Creative Agency & Production House with over 5 years of experience, SanMedia has accompanied and cooperated with over 300 businesses to create top-notch TVC films to promote products and brand images. We are proud to help you…. Contact us today for a free consultation.

SanMedia Joint Stock Company

Address: SanTower Building - 53 Kinh Duong Vuong, Ward 12, District 6, City. HCM

Email: sanmediacorp@sanmedia.vn

Hotline : 0914 543 796

Facebook: fb.com/sanmedia.vn