With the 7th total number of visitors in the world, Facebook has long been no longer a strange concept to Vietnamese people. It can be said that the birth of the social network Facebook is a testament to the strong development of the digital technology era because Facebook has brought many benefits and met the diverse needs of users.

It's no surprise that millions of businesses, large and small, now use Facebook's  fanpage feature  as a marketing channel to promote products and services and enhance brand recognition.

So what do you know about  fanpage? What is fanpage admin? And why do businesses need to manage fanpage? All will be answered by  Sanmedia  in the article below.

What is fanpage admin?

Fanpage administration are activities to maintain, control and develop the page effectively. Administration of fanpage is usually done by the person who has the role of building and developing the fanpage. This is essentially an activity through social networks to reach and attract target customers.

Fanpage admin job

Unlike personal Facebook, which only has one right, in fanpage there are 5 different levels of admin rights:

- Admin rights (the highest authority in fanpage admin)

- Analyst rights

- Advertiser rights

- Editor rights

- Moderator rights

Administrator duties include:

- Build content for fanpage to increase interaction on fanpage

- Search and create new and attractive content to update on fanpage every day

- Monitor, control and respond to comments and inboxes from customers to give customers the best experience

- Control orders, delivery process and shipping services

- Check and protect the security and safety of fanpage

- Research strategies to help fanpage get as much interaction as possible

- Monitor and analyze competitor's fanpage development strategy

- Evaluate, analyze and report on the amount of interaction on fanpage

- Design beautiful and attractive images on fanpage

Reasons why you need to administrate your fanpage:

In the context of modern and advanced development of science and technology today, the online shopping market is becoming more exciting than ever. And fanpage is also an area that contributes to that fierce race. Here are the reasons why businesses need fanpage management.

The trend of searching for information and buying online is increasingly popular

With the continuous development and convenience that Facebook brings, offline shopping activities are gradually being replaced by online shopping. Instead of having to go directly to the store, customers can find out, compare information and order products through consultation on the fanpage.

If in the past to update information, people often had to wait to buy newspapers or magazines every day, now just click Like and Follow fanpage, all news and events that users are interested in will be displayed. on their bulletin board.

With the above utilities, perhaps no individual or business ignores setting up and administering a fanpage so that their products and brands appear on users' news feeds.

Managing a fanpage to help connect brands with customers

There are many customers who are hesitant to access the website to search for information, receive advice or feedback on products. But these needs will all be thoroughly addressed through fanpage. With an effective fanpage management strategy, business activities of individuals and businesses will be improved day by day, creating convenience and closeness to customers, thereby encouraging customers to purchase and increase sales. collect.

Manage fanpage to save marketing costs

In the past, to promote their products and services, businesses often had to pay huge sums of money for newspapers, TV shows or banner ads. But now, those costs have been much more optimized when businesses can promote images on fanpage.

With effective fanpage management, customers will easily access the most attractive promotions or superior products of the business. Especially, when there are special events such as birthdays or holidays, businesses can send greetings and gratitude without spending too much effort and money.

Bring brand content and messages to customers naturally

Normally, users will tend to surf the message board to update the latest information and events. The appearance of a post on a fanpage between individual statuses will bring a different feeling. At the same time, appearing many times on the user's message board will improve brand recognition, help users get acquainted and remember your products. With attractive, quality posts that are updated every day on the fanpage, businesses can increase their ability to reach target customers on the online platform.

Manage fanpage to effectively support SEO

Businesses today often tend to link fanpage with website. Therefore, when a fanpage works well and has a stable amount of interaction, it will contribute to increasing traffic to the website, helping the website to get a high ranking on the Google search results page.