Website is not only the main online marketing platform but also helps to build brand image for businesses.

Therefore, website management is very important for the website to function well and effectively. So, what is website administration? If you want to learn how to manage your own website, where should you start?

What is website management?

Website administration includes tasks such as: Server maintenance, code correction, design, traffic monitoring, and maintenance. In addition, it also manages content, evaluates and optimizes SEO... to ensure smooth website operation as well as improve user experience.

To accomplish all of the above, the  webmaster  must cooperate well with the design team, content, programmers, etc., and now they will act as a manager who grasps all the elements that make up a standard website. .

The importance of website administration

Website is not only a source of attracting potential customers but also represents the face of the company. Therefore, building and maintaining a healthy website is extremely important. Webmasters also help drive website traffic and expand target markets.

A well-built website will attract more users to the website.
Even if the content is attractive and relevant, they will quickly share it on social networks. From there, invite more friends and relatives to your website. This way, you will get quality leads with great potential to convert into real customers.

With a traditional business, you need to open a store, rent space and a sales staff.
But with the online world, you only need 1-2 administrators to build company image, take care of customers on the website and promote products.
Along with the fact that: more and more users are buying online (or at least refer to buying information online), this is the most economical and effective way to reach customers.
On the website, you are also not limited by space, geographical distance and number of users. So you are more comfortable if you want to expand your target market.

What is website administration? 6 Website administration jobs

Admin update website interface

The website administrators must always ensure that the website interface is user-friendly.

Not only contributing to website design, webmasters also regularly review the status and handle errors in images, tables, internal/external links, web code, etc. These errors not only affect the website interface but also interferes with the user experience.

Periodic content planning

“Content is King” A concept that never goes out of fashion.

Google search engine always reminds about updating content continuously to create new valuable information. Therefore, as an administrator, you need to understand the current content of the website, thereby making a plan to create new and optimize accordingly.

When implementing content, it is important to pay attention to consistently expressing the business mission and business philosophy. At the same time introduce the brand and products to users.

Build a website optimization plan

Besides content, the website also needs to meet many other criteria to be able to rank better on search results pages.

Therefore, every "website administrator" needs to know the basics of SEO. From there, you can work with the SEO team to help plan the website optimization.

Manage hosting and data backups

When managing a website, you need to make sure the hosting connection is working properly. In addition, it is advisable to carefully back up the website's data. This helps prevent serious hosting problems. From there, there will be a recovery plan later.

Implement advertising for the website

If you want to drive traffic to your website, you can also combine SEO and Google Adwords in addition to SEO. In addition, if budget is a big issue, you can choose to share your website articles on social networking sites or in an Email Marketing campaign. Combining multiple Online Marketing methods will ensure better results instead of focusing too much on one area.

Evaluate the effectiveness of website administration regularly

Not only doing website administrator but any job also needs a review step to self-assess performance. Good things need to be promoted and bad things need to be overcome. As well as what to do to be able to optimize the website better, attracting users.