Currently with the rapid development of the advertising market, a lot of new advertising terms and forms have been born, Content Marketing is shown in the form of Video, also known as Video Marketing, which is one of them and is becoming one of them. prominent trends in the Marketing industry and more and more Marketers are applying in their advertising campaigns. So, what is Content Marketing that has become so hot? Find out in the following article.

What is Content Marketing?

Content Marketing has many forms, but the form of Content Marketing that is becoming the main trend is to use video to convey information to customers. Some typical marketing video formats such as feedback video, livestream, GIF animation, webinar, etc.

Video Marketing can create useful and valuable information conveyed to customers in the most concise and concise way, thereby helping:

• Increase brand awareness
• Provoking and stimulating customers' needs for products/services
• Help potential customers choose you over your competitors
• Strengthen trust and maintain customer loyalty to the brand, increase the conversion rate.

Currently, most users are "lazy" to read articles and prefer images and videos. This is also part of the reason why video is used more and more in advertising communication.

However, each type of content has its own advantages and limitations and Video Marketing is no exception.

 Marketing videos can be used for a long time, bringing interaction and high conversions. However, to achieve the above benefits, you need to have a specific video production plan and advertising strategy. In the next section, Sanmedia will tell you 5 tips to successfully advertise for Content Marketing.

The most effective and quality ways to advertise Video Marketing

1. Video Optimization

To promote a good video, it must first be a good and user-friendly video. You need to create quality videos in both form and content, ensuring beautiful images, eye-catching effects, vivid sound, and concise and concise content. The video must create attraction with viewers in the first 6 seconds, otherwise the audience will quickly pass by.

Besides, you need to consider your customers who often watch videos on PC or mobile devices, they spend more time on facebook or tiktok. From there, create the appropriate aspect ratio and video size. This makes for a better user experience when watching your videos.

2. Attractive Thumbnail

A cover image cannot judge the content of the book, but it is the first image that "hits" the viewer's eyes and is also a factor for them to decide whether to choose this book or not. The thumbnail image of the video (thumbnail) is similar.

When watching a video (on youtube, for example), users often click to watch another video based on the title and thumbnail image of that video. Don't overlook the power of a good thumbnail image, create an eye-catching thumbnail that anyone can't ignore but have to click to watch your video.

3. Professional SEO

Equally important to promoting your video is SEO. As mentioned above, in addition to the thumbnail, the title is what stimulates users to click on your video. Set a catchy title, contain the main keyword, and write a description and add appropriate keyword tags. Thus, when users search for videos with a similar topic, your video is likely to appear at the top of those search results.

4. Using social media tools (Social Media):

Social media is also a great tool for getting videos to reach thousands of target audiences. See who your target audience is, what age group are they, what are their interests and social media usage habits? To choose the right advertising channel.

If your target audience is the elderly, facebook is the right choice. Conversely, if it is young people, you can distribute more video ads in other social networks such as Instagram, Twitter and especially Tiktok. When uploading videos, don't forget to include the appropriate hashtags to optimize search results. In short, where your target audience is, promote your video there.

 

5. Integration with other ads:

While your video can be engaging, it can be even more effective when combined with another form of advertising. For example, tying a video to a promotional giveaway on social media is a way to get people interested in gaining something by watching a video. Similarly, traditional email advertising can be effective, but if the video is attached to the email, it usually has a much higher open and read rate.

So you already know what video marketing is as well as ways to successfully advertise your videos, right? One thing you need to remember is that advertising is a good way to attract video viewers but the content, the quality of the video is the most important thing. No matter how good the ad is, when users don't feel the video has no value, they will quickly exit. Don't forget to follow other articles to update yourself with many other useful marketing knowledge.