Currently, for businesses, TVC advertising is no longer a stranger in the development of the internet and advertising. Although an advertising TVC is only measured in minutes or even seconds, preparing to make an advertising TVC  is not easy and many problems arise.

1. Identify the right needs

Wanting to do TVC advertising, the first thing is not to rush to prepare plans and projects, but to properly understand and correctly identify the current needs in advertising of the business. When a company has never been exposed to the advertising film industry, it is easy to get confused between corporate films and TVC advertising.

If a business wants to make a video presentation at a celebration, corporate event, or a New Year's video on television, it's a corporate film. A video promoting the company's image with partners and customers, it is also a corporate film. And TVC advertising performs the role of promoting and introducing products and services of the business directly to the needs of users and consumers.

2. Identify the set of customers you want to target

The ultimate purpose of advertising is still brand marketing, promoting consumption and increasing revenue. Accordingly, businesses need to pay attention to the influencing factors in determining the target audience of advertising.

Being greatly influenced by the local culture, customs and habits, the country where you live, including religion, politics and education, etc., each set of business customers needs to have a plan. different advertisements. Each different locality will have different customs and local languages that need attention.

Besides, establishing the right audience through customer preferences and behavior helps businesses be more successful in advertising campaigns.

3. Creative ideas for TVC advertising

To attract viewers, TVC needs to have a novelty with a clear and memorable message to viewers. Do you know TVC advertising green electronics launched in 2016? Certainly yes. What about TVC Kangaroo water purifier that haunted viewers for a while because the advertisement only repeated the sentence: "Kangaroo the leading water purifier in Vietnam" in 2011? Or even further, advertising Bitis with the Slogan "Carrying Vietnamese feet" and Viettel's TVC advertising "Speak your way"?

The impressive point of these ads is the idea of ​​presenting a "one-of-a-kind" product that creates curiosity or is particularly impressive when viewed.

There are countless advertising TVCs successful in the media thanks to the novel idea as a way of "changing taste" for viewers to pay attention. It can be said that the stage of preparing ideas and writing detailed scripts to make TVC advertising is very important to decide whether the ad will be "flop" or not.

4. Choose a reputable manufacturer

Preparing and producing a quality advertising TVC by yourself in terms of images, sounds, actors,... requires a lot of factors that businesses cannot do by themselves and need specialized units. industry to cooperate. A film production agency can provide detailed advice and conduct TVC advertising at a lower cost than when businesses do it themselves.

Professionalism also lies in the experience and understanding of the field of filmmaking, specialized words, technical equipment, and machines that need to be used during the production process so that the output images are of high quality. best quantity.

Businesses can completely create their own advertising videos easily to advertise on Social platforms. But to be able to make a professional advertisement on images and parameters, the most suitable option is to combine with agencies with many years of experience to bring higher efficiency.

Sanmedia provides solutions for making corporate films, advertising films with good quality and preferential prices, along with the forms of TV advertising booking, press booking, overall advertising planning, .. .