Nowadays, it is very easy for customers to be attracted to videos. Therefore, it takes advantage of this, the video application in e-commerce helps to earn a huge profit.

 

E-commerce businesses need to leverage videos to gain more competitiveness and build user experience. For the simple reason that videos can engage customers as well as create user-friendly experiences.

1.Increase conversion rate

Online shoppers are customers who decide to buy products just by sight, without any other direct contact. That's why images have special power here. Statistics show that up to 73% of customers think that they can make a decision to buy a product after watching an introductory video and instructions on how to use that product. 44% of customers believe they will buy more from websites that offer product videos. These numbers prove that using video really makes a difference.2.Thu hút lượng tương tác nhiều hơn

2. Attract more interaction

The controversy issue whether video content helps with SEO is still far from over. However, a fact has been statistically and proven that it help attract 3 times more traffic than other types of content, within a month. Thus, this is an extremely effective tool to help pull the amount of interaction on your website.

3. Customers tend to prefer E-commerce websites with Video

If customers visit an e-commerce site that contains video, instead of switching to other sites, they will be more likely to stay and continue to visit other content on the site. In other words, the benefit of video can make visitors interact with the website more.

4. Customers tend to stay longer on sites that contain Video

Product videos will especially attract customers to stay longer. The reason is that it helps customers absorb information faster than all other content, customers always prefer to get information by watching videos than having to read tedious descriptions. According to statistics, more than two-thirds of customers watch the entire video from 80% of the length. The longer the customer stays on the site, the higher the chance they will make a purchase.

5. Increase customer trust

Video gives customers the opportunity to see products in a more vivid and realistic way, so they will make purchasing decisions faster. In fact, 57% of respondents said that videos make them feel more confident about the product, which in turn also helps reduce return rates. 68% of customers prefer videos created from the point of view of customers like themselves, while another 45% are more interested in the opinions of experts. This is completely understandable since humans are inherently inclined to trust people like themselves.

Because we live in the era of online shopping, shoppers who visit via mobile also say they will be more attracted to websites with lots of videos.

Video will continue to be an effective tool to help businesses effectively attract and interact with customers, thereby increasing conversion rates. This trend is expected to continue from now until many years to come, during the boom of e-commerce.