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TVC ADVERTISING - VICO FRESH COCONUT WATER

Client: ACP| Agency: SanMedia

PROJECT TVC ADVERTISING PRODUCTION VICO FRESH COCONUT MILKS 

As a pioneer in the coconut processing industry, ACP has continuously expanded and developed its diverse product ecosystem, ranging from processed foods to nutritious beverages

I. ABOUT ASIA COCONUT PROCESSING JSC - ACP

Asia Coconut Processing Joint Stock Company (ACP) is headquartered at Giao Long Industrial Park, Phase II, An Phuoc Commune, Chau Thanh District, Ben Tre Province. As a pioneer in the coconut processing industry, ACP has continuously expanded and developed its diverse product ecosystem, ranging from processed foods to nutritious beverages. The most prominent brand in ACP's portfolio is Vico coconut water – a brand that has established a solid position in the natural beverage market and is favored by consumers.

ACP

 ACP

II. SANMEDIA'S ROLE

As the production partner for the Vico Fresh coconut water TVC, SanMedia executed the project through the pre-production, production, and post-production phases to ensure the highest quality for the final product.

  • Pre-production: SanMedia conducted in-depth research into the product and target audience to ensure the TVC concept was not only engaging but also relevant to consumer needs. The creative team developed the concept and script to emphasize the freshness, natural quality, and health benefits of Vico Fresh.

  • Production: The TVC production was carried out with an investment in modern equipment and a professional crew. Every shot was meticulously crafted, from scene arrangement and lighting to selecting the perfect camera angles to fully capture the product's natural beauty.

  • Post-production: After filming was complete, SanMedia's post-production team handled the video and audio editing and added graphical elements to create the final, polished TVC. The resulting commercial is not only visually striking but also clearly communicates the core message of Vico Fresh's natural purity.

 

III. ACP'S OBJECTIVES FOR THE TVC

The objective of the Vico Fresh TVC was to build a brand image synonymous with fresh, natural, and healthy coconut water. ACP aimed for the TVC to not only help the brand reach a wider audience but also to raise awareness about the nutritional value of coconut water. Furthermore, the TVC serves to highlight ACP's commitment to product quality and its vision for sustainable development.

Vico Fresh Coconut Water TVC

IV. BEHIND THE SCENES: VICO FRESH TVC PRODUCTION

The production of the Vico Fresh TVC was more than just filming and editing; it was a harmonious blend of creative ideas and modern technology. Behind the scenes, the SanMedia team worked passionately to deliver impressive visuals, thereby conveying the message to the audience in the most complete and vivid way. Every shot and every moment encapsulated the meticulous care and effort taken to ensure the highest quality for the TVC.

Hậu trường sản xuất TVC Vico Fresh

Hậu trường sản xuất TVC Vico Fresh

Hậu trường sản xuất TVC Vico FreshHậu trường sản xuất TVC Vico FreshHậu trường sản xuất TVC Vico Fresh Hậu trường sản xuất TVC Vico Fresh

Behind the Scenes of the Vico Fresh TVC Production

Proud to be a Production House trusted by over 300+ businesses, let SanMedia partner with you on your journey to promote your products and brand through impressive videos and films.

SanMedia Joint Stock Company

Address: SanTower Building - 53 Kinh Duong Vuong, Ward 12, District 6, Ho Chi Minh City

Email: sanmediacorp@sanmedia.vn

Hotline: 0914 543 796

Facebook: fb.com/sanmedia.vn

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