The Growth Potential Of Social Networking Platforms In 2023
Recently, the blog Hubspot surveyed 1,283 marketers globally to analyze the trends and plans they use for social media channels in 2023. Data from the survey shows that Instagram and TikTok are the platforms. platforms with the highest growth potential in 2023, while Facebook and YouTube remain important platforms in the social media space. Let's find out the detailed data with SanMedia in the article below.
General trends of social networking platforms in 2023
- 90% of marketers agree that building an active online community is an important Social Media Marketing strategy element for success in 2023.
- At the time of the survey, 1 in 5 social media users joined a community.
- Instagram and Facebook are the most effective platforms for community building.
- 88% of marketers say most brands will have an active social media community around their brand by 2023.
- Facebook is used by most (67%) of social media marketers but takes second place behind Instagram in terms of engagement and ROI.
- Facebook sees significant growth in 2023, with 23% of marketers going to invest in Facebook, more than any other platform. In addition, 43% increase investment and 41% maintain investment in Facebook.
- Marketers consider Facebook in third place behind Instagram and TikTok in terms of platforms with the highest growth potential in 2023.
- The highest ROI is said to belong to Instagram.
- Instagram is used by 65% of marketers, second only to Facebook with 67%.
- 29% of marketers plan to invest in Instagram, the most of any other platform, and 52% plan to increase their investment in the platform by 2023 while another 39% will continue to invest.
TikTok
- TikTok along with Instagram is considered the platform with the highest growth potential in 2023.
- Although only 36% of marketers use TikTok, marketers consider TikTok to be a better choice for brands to grow their audience than other platforms.
- In 2023, 53% of marketers will increase their investment in marketing on TikTok and another 36% will maintain their investment in the platform...
Youtube
- 55% of marketers say they use YouTube, making it the third most popular among social media platforms.
- 14% of marketers plan to invest more in YouTube than any other platform, and 15% plan to try it for the first time by 2023.
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