1. ABOUT ANNIE SPA

Annie Spa is a luxury spa brand for women in Phu My Hung, District 7, specializing in providing spa services such as massage, body care, nourishing shampoo, nail, facial, waxing,...

The headquarters of Annie Spa is present at: H2-03, The Peak Apartment, M8, area H, District 7 City. HCM.

2. BACKGROUND AND TARGET AUDIENCE

Valentine is a Valentine's Day that is responded by a large number of young people around the world, including Vietnam. On this special day, couples will spend time together to take care of their love, whether male or female, on this day they all want to be beautiful and stand out in the eyes of their lover.

For the same reason, before Valentine's Day, the demand for beauty will increase, especially for women, the most popular beauty services are nail, facial and hair removal.

Through the results from market demand research, Valentine's Day is the right time to promote sales for Spa, so Annie Spa has implemented the program "VALENTINE OFFER - HEALTHY FOR FRENCH LOVE" with content:

40% off nail service.
20% off for all remaining services: Facial - Massage - Nourishing Shampoo - Body care - Waxing - Hair removal.
Time: From February 10 to 17, 2023.

Valentine's offer - Health and beauty for unfading love

The promotion is aimed at the target audience of:

• Gender: Female
• Age: 20 - 50
• Needs: Nails, Facial, Shampoo, Waxing
• Location: Area of District 7

3. THE ROLE OF SANMEDIA

As the marketing communications unit of Annie Spa, SanMedia has tasks ranging from market research to ideation and program implementation. In addition, SanMedia also effectively follows up the program to make appropriate and timely adjustments and suggestions to ensure the results achieve the set goals.
Specifically, SanMedia's role in this program:

Customer and competitor research

• Come up with ideas for the program
• Writing articles and designing images
• Measure and monitor performance

4. RESULTS

• The results exceeded the set KPI
• The program reaches 400 target customers
• Annie Spa welcomes 20 guests to use the service (results from the program)

5. OTHER PROJECTS SANMEDIA HAS DONE FOR ANNIE SPA

Gratitude promotion to customers buy 10 get 4 free

Program 10/20