TVC is an extremely popular form of advertising and is used by many businesses, although making TVC requires creativity, technique and high investment costs. With short, simple but impressive features, TVC advertising is an effective tool to help businesses spread their products to customers.

1. What is TVC?

TVC is an acronym for Television Commercial. A type of video advertisement and usually posted on television channels.

TVC is said to have been around since 1941, when NBC (National Broadcasting Company) made the first regulation on the size and duration of television commercials. However, TVC really became popular and widely used in advertising campaigns in the 1950s and 1960s, when television became a popular and important medium of society. Since then, TVC has remained a popular and widely used advertising tool in the media and advertising industry.

With the development of Digital Marketing, TVC advertising is now widely posted on digital platforms such as Website and social networks.

TVC reel by SanMedia

2. Steps to shoot TVC commercials “standard without adjustment” from the manufacturer

To understand a person, let's look at that person's growing up process, so is TVC advertising. Here is the basic TVC advertising process that most manufacturers are applying:

1. Receiving information

2. Build ideas and scenarios

3. Pre-production

4. Rotate

5. Post-production

6. Release of TVC

Process production of TVC advertising

3. The importance of advertising TVC shooting for businesses

It is no coincidence that TVC advertising is used by many brands and considers this a "trump card" in their marketing communication strategy.

In the IAB research report on video advertising overview, video ad spending is increasing by 46% per year, reaching $39 billion in 2021 and $49.2 billion in 2022.

Filming TVC advertising plays a particularly important role for businesses for the following reasons:

Increase customer reach: TVC has a video format, which is a preferred trend by digital platforms, TVC is also the only form of advertising on television, which helps businesses reach a large number of customers. attract potential customers, especially those who have a need to learn about the products or services of the business.

Make a strong impression: TVCs are often designed with impressive images and sounds, making it easy for customers to remember your products or services.

Behind the scenes of TVC advertising production

Building brand image: TVC is an effective tool for businesses to increase brand awareness and promote their image to a large number of customers. Successful TVCs can create a positive image for a business and help improve brand credibility.

Increase sales: TVCs are designed to present a product or service in an engaging way and provide a call-to-action to the customer. If TVC is effective, it can increase the sales of the business.

Help beat the competition: TVC can help a business differentiate itself from the competition by showcasing the outstanding features of its product or service and making customers choose you. yourself instead of your opponent.

4. Professional TVC advertising service at SanMedia

Advertising TVC can bring businesses huge profits, but producing an impressive and effective TVC is not easy. It is necessary to have the companion and support of professional and creative TVC producers.

SanMedia is proud to accompany businesses to create TVC advertising campaigns for many leading companies, corporations and brands such as: Novaland, SQB Steel, BIDV Bank, Vset Group, Ahamove, Foodcomart, Saigon Machine , Dai Dong Tien, OSG Japan, ASFA Vietnam, Khiet Minh Bakery, Tan Sanh Cooking Oil, Japanese Amico, Hover door, Hoai An Vien...

Contact

SanMedia - Producer of tvc, promotional videos

SanMedia Joint Stock Company

• Address: SanTower Building - 53 Kinh Duong Vuong, Ward 12, District 6, City. Ho Chi Minh City
• Email: sanmedia.hcm@gmail.com
• Hotline: 0914 543 796
• Facebook: fb.com/sanmedia.vn