PR & BOOKING (English version)

PR & BOOKING (English version)

Today, reaching potential customers is extremely easy through online platforms such as Google, Facebook, Zalo, Tiktok, forums, prestigious magazines, television... Business owners only need to research and have the right investment strategies to be able to succeed on their business path.

About Booking Service for PR articles in the press

Nowadays, it is extremely easy to reach potential customers through online platforms such as Google, Facebook, Zalo, Tiktok, forums, prestigious newspapers, magazines, television...

Business owners only need to research and have the right investment strategies to be successful in their business. However, not many businesses are willing to invest and research strategies properly. Therefore, we offer Marketing solutions on the Press as well as other platforms to support businesses to promote their products in the best with economical and effective costs.

For every business today, the fastest way to develop is not only having a good, reputable and quality product, but also knowing which product is sold on the best online channel? How does the product get feedback from customers? Compared to the past, with the traditional sales model, customer survey was extremely difficult. However, in today's technology era, the job of receiving customer feedback is extremely easy and convenient.

In order to reach out to a huge audience with about 70 million readers who regularly use phones and computers, we would like to offer our customers the service of book PR brand articles on 50 leading e-newspaper pages in Vietnam such as Vnexpress, VietNamNet, Tuoi Tre, Thanh Nien, 24h, Channel 14, Zing, ....

In order to improve the quality of services, we have a quality editorial team including reporters, journalists, editors, you can be assured of the quality as well as the requirements to publish in the newspaper.

Sanmedia's posting service packages include:

- Posting PR articles, Banners on leading prestigious newspapers in Vietnam

- Native advertising, Video, consultation forms, online exchanges

- Graphic design, Emagazine

- Video production, TVC advertising production

- Professional PR writing service

- Building and consulting Online Marketing Plan

Why should you choose to book PR articles in newspapers?

- Help you promote your brand widely, increase brand awareness quickly and effectively

- Reach the target, get a large number of customers in a short time

- Bring effective PR strategies to potential customers, without spending much time testing and building other strategies

- Help increase the chances of being at the top of search when using many keywords

- Increase the prestige of the business, effectively introduce products and services to customers

- Promote sales, increase profits, brand is known by many people

What should be noted in order for the PR article in the newspaper to be effective?

1. What is the purpose of the PR article?

When entering into any work, we also need to clearly define: what is the goal we want to aim for? What do you want to post PR for? To be famous or to position the brand in the minds of customers? To handle the crisis? Or to promote sales?… Once we have identified a specific purpose, we can determine what the main content of the PR post needs to be aimed at to achieve the desired effect.

2. Identify the newspaper you want to publish PR

To determine which newspaper page needs to publish PR articles, you should base on your field of activity. For example, if you are a real estate business, you should definitely not ignore the following pages: CafeF, Dan Tri... If you are trading in household products, baby diapers, etc., you should definitely not ignore these pages about women and families such as eva, afamily, channel 14, women's newspapers, etc. If they are state-owned enterprises, large corporations, then vietnamnet, vnexpress will choose correctly, the right PR article will help the article. PR reaches the right audience we need to target and achieves the best effect.

3. Pay attention to the time when PR articles are published in the newspaper

Time is calculated in: hour, day, week, month even time of year. To determine the best time frame and time to post PR articles, you need to do serious research on the target audience, the newspaper page you want to publish, etc.

For example: If the audience is office workers, then you should definitely post at 7-8 am or 16 - 17 pm (for weekdays). Should avoid posting on holidays because readers often spend time to go out, meet friends, make personal plans on these days… You should also not choose the first day of the week to post, because the day On Mondays and Tuesdays, most office workers are usually very busy handling work, they will not have time to read newspapers….

4. Pay attention to the number of PR articles to post

Many people think that with just one PR post, they or their products can be "popular", but the reality is that after only 2-3 days, the PR post will be lost and no one will remember the brand signal you want PR again.

Therefore, to be successful with PR articles, you need to have a series of PR articles built according to a specific content plan to post at the right time, continuously for a certain time. For the purpose of PR articles about that field, it always "catches the eyes" of readers, from which your brand will gradually be ingrained in the memory of readers.

However, building diverse, attractive and complementary PR series content without causing boredom is an art.

5. Post PR articles at the same time as the Marketing campaign series

The marketing campaign consists of many parts such as: hanging banners, running ads, SMS marketing, Email Marketing,... In order for the PR post to maximize its effect, you should post the PR post at the same time and simultaneously implement a series of marketing campaigns to cover information and increase communication efficiency.

 

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