1. ABOUT HANA SPA

Hana Spa is a Spa about relaxing massage with diverse beauty services such as nails, eyelash extensions, hair removal, ... Being born at the end of the year is a great opportunity for Hana Spa to reach many customers. and attract a large number of customers to experience because of the increasing demand for beauty at the end of the year. Taking advantage of its location in the city center and a densely populated area in Tan Binh district, Hana Spa is oriented to develop towards being a relaxing place for office workers with a variety of services.

2. BACKGROUND AND TARGET AUDIENCE

International Women's Day 8/3 is always a special event not only for "the other half of the world" but also for women's brands. Brand building and increased sales.
With a Startup like Hana Spa, this is an opportunity for businesses to reach out and soon reach a stable state.

Therefore, this event Hana Spa has "strongly" invested with big programs including:

"RECEIVE GUARANTEED GIFTS ALL MONTH OF LOVE" with the content:

20% off all services
Applicable to customer groups >= 2 people with a total bill of 1 million or more
Promotion period: 1/3-31/3/2023

Program 8/3

“SUPER CHEAP COMBO - BRILLIANT FESTIVAL”

Program 8/3

VOUCHER SHAMPOO + WASH MASSAGE 30 MINUTES

Program 8/3

3. THE ROLE OF SANMEDIA

The 8/3 program is aimed at target customers who are:

> Gender: Female

> Age: from 20 to 50

> Income: good average income

> Housewives or office workers who have a high need for relaxation and beauty

SanMedia plays the role of a comprehensive marketing strategy consultant for Hana Spa, as well as a unit implementing online and offline marketing communication activities of Hana Spa. In the context and scope of this program, SanMedia has implemented the following parks:

> Market Research

> Ideas for programs

> Write articles

> Design images, banners, vouchers and flyers

> Setup runs ads

> Hand out vouchers, flyers and actual market surveys

4. RESULTS

The program received a positive response on online platforms.

Regarding Offline, the SanMedia team directly approached target customers within a radius of 2km with the number of vouchers and flyers distributed was 515.

5. OTHER PROJECTS SANMEDIA HAS DONE FOR HANA SPA

Combo eyebrows + lips for eyelids

Grand opening offer