ABOUT HANA SPA

Hana Spa is a Spa about relaxing massage with diverse beauty services such as nails, eyelash extensions, hair removal, ... Being born at the end of the year is a great opportunity for Hana Spa to reach many customers. and attract a large number of customers to experience because of the increasing demand for beauty at the end of the year. Taking advantage of its location in the city center and a densely populated area of Tan Binh district, Hana Spa is oriented to develop towards being a relaxing place for office workers with a variety of services.

BACKGROUND AND TARGET AUDIANCE

Opening is an opportunity for the brand to attract the first customers to the store. So promotions and discounts are indispensable. Hana Spa is no exception, an impressive promotion will attract many initial customers to the store.

Target audience of the program:

> Gender: Female

> Age: from 20 to 50

> Income: good average income

Housewives or office workers have a high need for relaxation and beauty.

It can be said that discounts are a great motivation for customers to "pick up their wallets", taking advantage of this mentality combined with the psychology of novelty, opening promotions is a reasonable tactic to attract customers.

> Program content: 30% discount for all services at Hana Spa

> Time: 6/1/2023

THE ROLE SANMEDIA

As a strategic marketing partner of Hana Spa from the very beginning, we have supported customers in terms of consulting on marketing strategies, branding and proposing programs to quickly attract customers. Starting from the design of the Logo and brand identity to the program proposal on the occasion of the grand opening.

After the customer agreed with the program's proposal, we proceeded to the salon to take pictures as design materials, and immediately after that the design of standee, banner as well as preparation of content as well as images. also need to be completed.

RESULTS

On the opening day, the shop welcomed many customers to experience the service, after that, an average of 15-20 customers visited the store to use the service at Hana Spa every day.

OTHER PROJECTS SANMEDIA HAS DONE FOR HANA SPA