Motion Graphics is a type of motion graphic design that is commonly used in the e-commerce industry today. Have you ever designed Motion Graphics graphics? Let's learn about Motion Graphics with Sanmedia as well as its important role!

What is Motion Graphics?

Motion Graphics means motion in graphics, or can be understood as the movement of graphic elements. These graphic elements can be shapes, fonts, lines, etc., designed with 2D software to bring vividness and fantasy. Motion Graphics is also known as Motion Design, but it is completely different from the concept of Graphic Design that we often hear. Graphic Design is a 2D/3D graphic image in STANDARD form, while Motion Design is a 2D/3D graphic element in MOTION. If you have not yet differentiated Motion Graphics from other graphic design skills, try looking at the example of two PNG and GIF image formats below.

Motion Graphics is a useful graphic design method for interacting with viewers. Combined with unique sounds and effects, Motion Graphics can create deeper and more accessible messages for users. Motion Graphics are often used for promotional videos, movie titles, or informational videos.

 

 

Pros and cons of Motion Graphics

Pros             

• Different from still images, Motion Graphics attracts viewers with attractive, vivid motion. When combined with unique sounds and effects, this graphic design skill is even easier to connect emotionally with the viewer.
• Help convey a large amount of information in just a few seconds/minutes of short video. This prevents viewers from "skimming" like a normal article and can better understand the message the author wants to convey.
• Motion Graphics video doesn't need to be as realistic as traditional video recording. With the traditional video format, you will have to write a script to shoot the outside scene, hire actors to play. This is not only time consuming but also costly. Instead, you just need to hire a Motion Graphics Designer, give them your graphic design ideas and wait for the final product.

Cons

Unlike traditional video format, Motion Graphics is more complicated because you have to manually animate the graphic elements instead of editing video on pre-recorded material. So you'll need to combine your graphic design and video editing skills to create a beautiful product. If you are new to Motion Graphics, it will be a bit difficult at first, don't give up!

The biggest disadvantage of Motion Graphics is that it will be too animated (animated). Unlike the traditional video format, the strong point is that viewers know the real space, real people, and real things that they will experience. Motion Graphics video if not standard can become animated material instead of conveying necessary information. A good way to improve it is to include photo or video materials of real people, real work, which helps create more credibility for viewers.

Motion Graphics videos are usually within 60s, if you need longer videos with narrative content, you should switch to Animation videos.