The 2023 Tet season is coming again, Vietnamese brands have been urgently planning to start implementing marketing campaigns to promote brands and increase sales this year. Whether this Tet is like the old Tet, still running ads but can't get rich, let's join SanMedia to grasp effective communication directions for Tet 2023 right below!

Opportunities for businesses

Every Tet to spring, people's demand for shopping and consumption always increases dramatically. Therefore, this is also an opportunity for businesses to boost sales.

However, Tet is predicted to have many positive trends, after 2 years of being affected by Covid 19, consumer psychology tends to "make up" for the recent Tet. Besides, the traditional Tet close to the New Year is also a driving force to stimulate purchasing power in the coming months.

Communication solutions for Tet 2023

1. Create a Tet atmosphere filled with “everywhere”

Brands that want to become close to customers must first learn to humanize themselves or in other words become a person. Therefore, this Tet, your brand must also change new clothes like the habit of buying new clothes to wear on Tet holiday of consumers.

You must let your customers know that you are also joining the Tet atmosphere by changing your profile picture and cover photo for your media channels. The design style must also change to match the Tet holiday.

Create a Tet atmosphere to evoke emotions

2. Hit hard on social media advertising

If on weekdays, consumers use social networks a lot, during Tet, their online activities are even more. Because Tet they have a lot of time, no work, no study, and especially Tet also has many fun activities, meeting friends, so they will post and work more actively on social networking platforms. .

This is probably a rare opportunity this year for brands to promote their advertising activities to maximize the potential customer file, boost sales and raise brand awareness.

3. Touch customers' hearts with videos, TVC ads

Up to now, what makes the media highlight for each Tet holiday has always been TVC and advertising films. Simply because the factor that has a strong impact on the emotions of the audience is the key to creating a successful and viral campaign.

Tet is a time when everyone has special emotions, which are the anticipation, reunion, the feeling of springtime, the nostalgic feeling of childhood. All these materials can be exploited to get an emotional TVC script to advertise Tet.

TVC advertises Tet

The holidays are always the time when brands seize the opportunity to accelerate sales, not only because of shopping needs but also when customer psychology becomes more empathetic. Tet holiday is almost here, have you got yourself an effective Tet marketing campaign?