1. ABOUT KINGSTAR

KingStar spray is one of the trademarks of King Show Vietnam - A leading company in Vietnam specializing in the field of bactericidal and insecticidal preparations established in 1998. As a key product, KingStar Currently, it has covered all provinces and cities of Vietnam.

2. BACKGROUND AND TARGET AUDIENCE

KingStar is a brand that has been in the market for more than 25 years, and the communication strategy is mainly on the Traditional Marketing front. The changing context makes this marketing strategy no longer effective.

Previously, KingStar had implemented content development since 2018 but the quantity was small and the quality was not guaranteed. Therefore, KingStar needs a suitable content strategy to build a brand and attract potential customers, especially agency and distributor customers.

As a pest control product, KingStar targets families, mainly in the South, and focuses on big cities.

3. THE ROLE OF SANMEDIA

As a unit selected by KingStar as a media partner, SanMedia has conducted market research, insight determination and content planning to promote products to target audiences. In which with 4 main content pillars are:

> Create family-oriented content

> Trending content that is relevant to the brand builds closeness and increases interaction

> Motion Graphics - Take advantage of the trend of video marketing

> Run sales ads

Highlight 1: Content concept for families

Highlight 2: Creative and trending content

Highlight 3: Motion Graphics

 

Highlight 4: Run sales ads