With many outstanding events and activities, Khiet Minh Bakery's "Happy Journey" campaign has left many deep impressions in the hearts of customers, helping the brand affirm its leading position in the Western region.

Happiness is when shared

The end of the year is the time when brands will race to implement marketing campaigns. A successful campaign is to really affect the emotions and perceptions of the audience about a certain topic that the brand has a role in initiating.

Happiness is the theme chosen by Khiet Minh Bakery for this year's campaign. Starting with the unprecedented Christmas event "Giant Red Velvet Cake" in Vietnam, it really exploded. The T-shaped cake is performed live by 10 artisans showing the path to happiness.

Giant Red Velvet cake in the shape of a T

Viewers were not only satisfied with the giant cake, but also played the game and received many attractive gifts. In particular, the cake is then cut and brought to loving homes to give to children and people in difficult circumstances. And that is also the meaningful message that Khiet Minh Bakery wants to convey: "Happiness is when shared".

The cake is cut into small pieces to bring to many people

Following the campaign, Khiet Minh Bakery launched a touching and meaningful Tet TVC with a family context, telling the journey from childhood to adulthood and working far away. Khiet Minh Cake is always accompanying me every step of the way.

"Happiness is not a certain destination, it is the way we are going" is the meaningful message in Khiet Minh Bakery's Tet TVC.

The story is a journey from when I started to go to school until I graduated and went to work, and the time I spent with my child was getting longer and longer. But not because of that, she will be sad, she will use that observation and waiting into precious materials to create something priceless: happiness.

Bakeries don't just sell cakes!

Not only is it a place to sell fresh and delicious cakes, Khiet Minh Bakery is also a large-scale pastry manufacturer. With such potential, why not turn yourself into a useful playground for everyone and show off your baking skills.

For that reason, the program "Baby learns to make cakes" is also implemented as a continuation of the "Happy Journey" campaign.

Khiet Minh Bakery creates a useful playground for young children

The “Happy Journey” campaign must have left many values and great experiences for many people. Through this meaningful campaign, Khiet Minh Bakery and SanMedia believe that the journey of happiness is important in everyone's life, giving us more motivation to strive for the future.