MARKETING ONLINE & OFFLINE PROJECT OF WITNESS BAKERY

1. ABOUT KHIET MINH BAKERY

Khiết Minh Bakery, Brand owned by Winbee Group Co., Ltd., a leader in food and beverage in the Mekong Delta
Owning 39 branches and stores spread across the West and a diversified marketing system (in charge of SanMedia), Khiet Minh Bakery is considered the largest bakery company in the Western region today.

2. BACKGROUND AND TARGET AUDIANCE

Background

Khiet Minh's brand development orientation is always towards community activities and brings real value to customers, therefore, Khiet Minh Bakery needs consumer-oriented activities to bring experiences. new experiences for customers as well as brand positioning.
Since then, the Offline and Online activities implemented by Team SanMedia and Khiet Minh Bakery have received a lot of support and positive interactions from customers such as:

- BABY LEARNING TO MAKING CAKES

- ONE DAY ON SALE

- SWEET ROAD

- HAPPINESS OF HAPPY CHRISTMAS DAY

In which, the   program   "Snow Road" received a very positive response from customers thanks to the monumental investment in the context space at the time of Christmas at the end of the year. Taking advantage of the coffee shop combined with the cake, when decorating the Christmas space, it will attract a lot of customers because of its uniqueness.

 

Target

> Gender: Male Female
> Age: 20 - 50

> Demand: like new, beautiful view cafes

> Location: Vinh Long province and neighboring provinces such as Tien Giang, Ben Tre

3. THE ROLE OF SANMEDIA

“Snow Road”  is invested very elaborately and monumentally, the plans have been completed before deployment and decoration.
Team SanMedia was present at the shop "Kien Minh Bakery & Coffee Vinh Long" to assist with the layout as well as capture demo moments for early communication to customers.

- Make many articles and viral content to attract customers to check in

- Promote the contest "Eat cake for free for 1 year" to create wide-scale interaction and be known by many customers

 

4. RESULTS

> The show reached an audience of over 33,536 people
> Interactions up to 4028 people

> Hundreds of check-ins at the shop and the contest was also positively directed

 

> Link : >>Click here<<

5. OTHER PROGRAMS