1. ABOUT KALA ORGA

Kala Orga (formerly Tu Anh Binh Duong One Member Co., Ltd.) is a company specializing in the production and trading of organic, dried agricultural products and fruit and vegetable powders with the criteria of taking the health and safety of people. spend on top.

The company is headquartered at: Bui Thi Xuan, Tan Thang Quarter, Tan Binh Ward, Binh Duong Province

2. BACKGROUND AND TARGET AUDIANCE

Background

As a family company, with the criterion of not following the trend, saying no to preservatives, the quality of Kala Orga's products is not inferior to other organic products on the market. But also because of not catching up with the "trend" Kala Orga has been slow in renewing its image and online communication activities, leading to the product becoming less and less known, and even if they knew it, they would not dare to buy it. because the picture is so bad.

Therefore, Kala Orga recognized the problem and renewed its brand.

Target

> Gender: Male - Female
> Age: 25 - 60
> Needs: healthy eating, skin care, health care and tending to choose organic products
> Living area: Southern region, focusing on big cities such as Ho Chi Minh City, Dong Nai, Binh Duong.

3. WORKS SANMEDIA HAS PERFORMED FOR KALA ORGA

Kala Orga was originally named Tu Anh Binh Duong, to renew the brand SanMedia proposed customers to change their name, make a logo and build online sales channels because users tend to shop online up to 90%. 

Build and develop Fanpage channel

Building and developing Shopee platform

4. RESULTS

> SanMedia has developed the channel from scratch with attractive content and eye-catching design images, within a short time the channel has gained 5,600 followers.
> On average, Kala Orga's shopee channel receives product orders every day.