3D technology is more and more widely applied in life and the field of communication - advertising is no exception. However, to produce quality 3D advertising films, achieving the set criteria is not easy. Therefore, understanding the implementation process as well as understanding the things to keep in mind when making 3D commercials is the first thing to pay attention to.

1. To make quality 3D commercials, don't ignore 4 notes

The audience the film is aimed at

Determining the audience the film is aimed at is of prime importance for any type of advertising film, especially 3D commercials. Knowing who the target customer is, what they need is the key to helping the film accurately convey the message of the product as well as attract the attention of customers.

It can be said that determining the right audience of the film is like a "guideline" for the process of scripting and film production.

The script must be detailed and thorough

The script is the "soul" of the movie. Therefore, this factor cannot be ignored in the process of building 3D advertising films. As for the script, the producer always has to consider and consider carefully so that he can convey full product information to customers with just a short film. The advertising script always requires brevity but must also provide enough information for customers to have the most comprehensive view of the product.

Therefore, building a detailed script, refining to the smallest detail is a must if you want to create a successful promotional video, especially for genres that require high flexibility like 3D commercials. .

Must be easy to understand, simple

With only 2-3 minutes of short advertising, even 30 seconds, can the entire message of the product be conveyed? Because the time is not much, so if you try to cram information and images into the 3D trailer, it will only make it confusing, disjointed and not bring the expected communication effect. Simple, easy to understand is the criteria manufacturers need to pay attention to. Building a video that is easier to understand will bring the product closer to consumers. How with only 30 seconds of watching the video, viewers can easily grasp product information.

Make good use of communication devices

With today's diverse media platforms, it is no longer too difficult to bring 3D advertising videos to more people. Making good use of traditional media devices such as televisions to modern media platforms on the Internet such as Youtube, Facebook, and Website will help to make the promotional video more widely available.

For businesses who are willing to pay a lot of money for advertising, appearing at prime time frames to promote products on television is still a highly effective way. However, if the budget is limited, just making good use of Youtube, Facebook, and Instagram channels has also brought businesses a significant communication effect.

2. The 7-step process of making a complete 3D promotional film

Come up with ideas, unify the script

The first step to building a 3D promotional film is to come up with an idea. The main idea is the foundation. A unique, creative idea has determined nearly 40% of the product's success. Then based on that idea to build the story, integrate the details, images and create a unified script for the film.

Draw a model sheet - Sketch the shape of the character

This stage of drawing model sheets is extremely important. Instead of casting actors like regular commercials, 3D commercials will create characters using 3D technology. To create a complete character, the producer must first outline the character's shape in detail on paper, and then consider and edit it carefully so that the character has a unique shape, bearing its own characteristics. trademark. Besides the main character, the producer also had to sketch other objects that appeared in the trailer.

Draw storyboard - Create visual script

The next step after building the script and sketching the main character's shape is to draw the storyboard or background scene. Based on the script, the shape of the character and some scenes that have been sketched on paper, the producer will build a script for each scene in the movie.

Draw background – Create background scene

To create the backgrounds for the scenes that will be in the 3D movie, the producer will first have to define the scenes that will appear in the movie based on the storyboard. Want the background scenes to be more reasonable and beautiful, they will not be sketched directly on 3D graphics software, but must be drawn on paper and 2D graphics software first.

Modeling - Create precise blocks

In this step, the sketches on paper will be recreated in 3D space. To create the correct character image requires the artist to imagine what the above character image will look like after the completion as well as create all the expressions of the character to suit each individual character. segmentation.

Making Texturing - Creating colors for characters

Once you've created the correct block for the character, the next step will be to color the character and other details included in the footage. The Texturing step is more than simply coloring the skin, clothes, hair, surroundings, etc. but also the stage of accurately creating the smallest details such as materials (silk clothes, leather shoes, ...), patterns, gloss, wrinkles, etc.

Create a skeleton

3D commercials are much more demanding in terms of the flexibility of the character's movements than 2D movies. To help the character have movements, expressions as well as acting like real people, it is definitely indispensable to create a skeleton. Artists will take advantage of tools in 3D software to create a complete skeleton for the character from neck bones, shoulder bones, arm bones, elbow bones, etc. Then, attach these joints to the compatible positions of the character model and also regulate the movements of the character.

To create a complete 3D promotional film, quality is indeed not easy. However, the media and promotion value of the 3D advertising film genre is undeniable. As technology develops, the tools to support 3D movies are also increasingly improved, and creating a modern, beautiful 3D movie is no longer too difficult.