Video marketing has had a breakthrough in recent years and businesses can't seem to ignore it, especially small and medium businesses. Customers seem to prefer this type of advertising due to changes in user experience and habits.

Video marketing has had a breakthrough in recent years and businesses can't seem to ignore it, especially small and medium businesses. Customers seem to prefer this type of advertising due to changes in user experience and habits.

The majority of the audience would rather watch your brand's video than watch a piece of text that's all text. However, this is not 100% dominant, but it is for the most part. Video has become a leading trend in the field of marketing and at the same time creates opportunities for small and medium businesses to participate in the market with this form of advertising.

The type of video advertising brings excitement to customers. It will help convert that excitement into revenue and profit for your business. No matter what platform you use it on, it still works well.

How to make your video marketing effective?

Here are a few tips you can use to make your videos more engaging, engaging, and maximized.

Attracted from the first moment

Creating attraction in the first moments is extremely necessary because it is a useful way to retain viewers later, avoiding skipping your brand's promotional video. Try to attract viewers in the first seconds with stormy issues or share useful information, relevant to the social context of interest.

The second thing is to put subtitles for the video. If you advertise on social platforms like Facebook, it's very easy to mute and then, subtitles can save the video when it only has images left.

Make a difference, unique

The question is, why should viewers watch your brand's videos? Put the most distinctive features of the brand in the video and emphasize and highlight them to let customers feel the greatness of this brand compared to other brands. Create uniqueness, the difference is a success of creating promotional video. Video advertising is more effective if it creates customers' trust and shows them the benefits and values they can receive.

Video time quantification

Advertising video length is usually less than 1 minute, optimal 30 seconds or less is reasonable and more effective than long promotional videos. This cannot be stereotyped. For example, a video introducing a business or positioning a brand, a long video is still more effective, conveying the message more fully. It is important that you determine with that content how much time is reasonable and still ensure successful message transmission and audience retention.

Why should I choose your brand?

Solve this question in the video and you're halfway done. Why should customers choose your brand over another? Show your audience the benefits you can bring to them. Try to clarify and emphasize this when planning your video.

Call To Action

The goal when using promotional videos is to increase conversions and encourage customers to buy products and use services. A call to action is essential and is designed at the end of the video to guide viewers to action, as well as help keep the audience watching until the end of the video. For example, how to access Fanpage, Website or find out more detailed information, etc.

Some free online advertising video making software

Promotional video is dominating the market today. You might consider some free video making websites. These sites are almost easy to use and relatively complete video creation such as Biteable.com, Powtoon.com, Wideo.com,...If you are a beginner, try this tool first. . This site has a lot of pre-designed templates. Your task is to edit it properly to create the final complete video. The video output capacity of this site is also extremely small.

However, these platforms only support through pre-existing templates. You can not manipulate, intervene to edit too many effects as you like. To ensure that you can create a quality promotional video, you should look to a professional editing service to create the best quality promotional video, maximizing its potential.

Sanmedia - A unit specializing in the production of business introduction videos, professional advertising tvc

Sanmedia is a TVC production unit - professional corporate introduction film, has been and is one of the important partners of small and medium enterprises. With prestige and top quality in the production of advertising, communication and marketing films. Sanmedia is always ready to bring businesses the most beautiful, impressive and effective footage.