The YouTube platform has grown tremendously in recent years and has more than 2 billion users on the platform. Youtube is a great platform for businesses to reach potential customers. That is also the reason for brands to increasingly invest in this communication channel. But without an effective youtube video marketing strategy, the opportunity to increase brand coverage as well as increase sales is a distant dream.

If you are also struggling to find a development direction for your youtube channel, do not ignore the instructions below.

1. Create a Youtube channel

Of course, the first thing to build a youtube video marketing strategy is that you have your own youtube channel. If not, create a brand account on Google.

When naming the channel, it is best to name it after the business brand name itself to identify the brand identity. Finally, you update your profile picture and cover photo in line with the brand and proceed to upload videos to the channel. So you have a youtube channel for your brand.

2. Build content for Youtube channel

Youtube channel content is a very important key to the success of the channel, it is like the face of the channel and requires a very thorough and sophisticated construction. The content must be good and creative to attract many viewers and interact, so it is necessary to have a content strategy for the Youtube channel. The first thing to do is to determine what the content that the buying channel conveys to the user, and of course, this content must be related to the core field of business of the business. Next, it is necessary to calculate the optimal time, number of videos, and posting frequency.

3.Understanding Customer Insight

Like other media channels, the content on the youtube channel must be directed to the target audience of the brand. And to do this, you have to understand who your audience is, what they want, what they like, what content they want to see, etc.

The YouTube Analytics tab is a great tool to help you better understand the people who have subscribed to your channel and watched your videos. You will know the age, gender, geographical location, video viewing time of the channel users you are reaching. Making good use of these will help you create the most effective marketing strategy for your youtube channel.

4. Learn from your competitors

Learning here is not copying everything of the opponent, but learning is studying the opponent's way of doing things, from which to analyze the advantages and disadvantages, and make variations to become their own products. When researching your competitors, take a close look at the videos with the highest and lowest views, analyzing what makes viewers excited or annoyed through the comments. Besides, see how competitors put titles, descriptions, and difficult words. This will help you improve SEO for your youtube channel a lot.

5. Create Youtube SEO strategy:

In order for the Video to get the most optimal effect, this is an indispensable step, the Youtube SEO strategy helps your Video to show the most to users. Even if you have good video content, high video quality, invest a lot but do not reach and attract viewers, you are considered to have failed. That's why you need to focus on YouTube SEO strategy.

Optimize video titles, descriptions and keywords

Titles and descriptions should contain primary and secondary keywords. Titles are usually at least 5 words long and should not exceed 70 characters. The description should not be shorter than 250 characters. The main keyword should appear in the first 25 words.

Create an attractive thumbnails

Thumbnails are the representative images of that video. An eye-catching, well-organized thumbnails is a big influence on the decision to click to watch the video or not. So don't skimp on this part. You just need to take an attractive image from the video, design more graphics, add text to stand out and attract.

Video Cross-Promotion

Another way to improve your channel's SEO is through cross-promotion. Video views play a very important role in channel building and development strategy, so increase video views in many ways.

You can cross-promote related videos in the video recommendations at the bottom of each video. Please note that the suggested video must have the same topic, content related to the video just played, and hit the user's interest.