Google is adding some new predictive tools to its online advertising program for businesses. Some new predictors will be tried by Google in Google Ads insights like Machine Learning or old data to predict possible consumption trends in niches. (Machine learning is a field of Artificial Intelligence. It uses algorithms and allows computers to learn from data to perform tasks instead of programming.)

Google is adding some new predictive tools to its online advertising program for businesses.

Some new predictors will be tried by Google in Google Ads insights like Machine Learning or old data to predict possible consumption trends in niches. (Machine learning is a field of Artificial Intelligence. It uses algorithms and allows computers to learn from data to perform tasks instead of programming.)

However, these new trend predictors are still in beta, and they're available now on the Google Ads Insights page. This change of Google greatly helps businesses in planning their future plans.

First, new Google tools will give you estimates of your customers' product search preferences that are likely to happen over the next month by combining Machine Learning with tracking trends. season in the past.

Google explains:

“If you are a retailer in the beauty industry, you can expect to see an upward trend in searches for “perfume” with an increase of around 27% in November and peaking at 93% in Black. Friday, and will decrease over the following weeks. This new trend predictor will show you search interest trends to predict, actual search trends, clicks.”

The accuracy of these predictions is highly dependent on your product or service. Based on old customer search hits data, these predictions can be effective for upcoming changes. It provides valuable concrete guidance for future strategic planning of the business.

Google is currently testing an additional element of customer interest insights. This will aggregate the top-performing search query topics that are driving performance in the campaigns you're running.

As you can see here, the consumer interest insights report shows how many people are searching for each topic, the overall growth of each factor, and provides performance recommendations. rate for your account.

These new Google tools will map you out a better, more valuable strategy. It depends on the available data, which accurately represents the state of the rising trends. However, this is also a challenge because the Covid-19 epidemic situation in the past two years has significantly changed the habits of users. Such predictions can also become key factors and desirable behavioral indicators.

Google is currently examining information about customers with the aim of providing more information such as interests and including the ads they are responding to. This will provide specific guiding data to help maximize your business strategies.

It will take some time for the test to complete and produce the results. Google hopes that the efforts they are doing will bring you the most powerful tools to help you understand and target the right audience.

These elements will be rolled out in Google Ads in the coming weeks, Google said. You can see the latest trends for your business on the Google Ads Insights page.