Events are being deployed by more and more businesses because through events businesses can connect directly with customers and increase awareness very effectively. So what is Event Marketing? How is the strategy implemented? Find out with SanMedia in the article below.

Have you really understood about Event Marketing yet?

Event Marketing is a tool used to promote brands, products and services to a target audience by creating a playground and interacting directly with them. These events can be online or offline, and businesses will act as hosts, sponsors or judges.

Event Marketing is the best way to:

• Build brand awareness
• Increase interaction with target customers
• Attract potential customers
• Boost sales

What is Event Marketing?

Why do you need to implement Event Marketing?

In today's fiercely competitive market, a marketing event can help your business stand out from the crowd. If you combine Event Marketing and Digital Marketing together, you can create meaningful campaigns that build strong and lasting relationships with customers.

Event marketing is a great opportunity for you to interact with customers in the most direct and personalized way. And if done well enough, an event can be the most impactful marketing campaign you can create.

Event Marketing helps connect directly with customers

Strategies to deploy Event Marketing

For a successful marketing event you have to follow the timeline: before, during and after the event.

Before the event takes place

Marketing needs continuity to maintain people's attention, discussion, and interaction. For the Pre - Event stage, you need to promote the spread so that many people know and participate in the event.

Ideation and scenario for the event

A good event idea needs to have a single point, this highlight can determine up to 80% of the entire program idea. For example, in a recent event that SanMedia did for Khiet Minh Bakery & Coffee Vinh Long, the idea of the artist performing a giant cake live was the Key Hook for the show.

Announcement on social media channels

Communication channel is the place for you to spread information to the target audience, in which social media and especially Fanpage is the main channel you need to deploy.

With engaging content and well-designed visuals, you can post to your channels to inform your audience of an upcoming event. And an indispensable thing is running ads, so that information can reach a large number of social network users.

In addition, you can partner with groups where you are sure to have a large audience that you are targeting.

Announce events on social media

Contact guests, KOLs

Relevant guests to attend can be the focal point of the online community and build credibility and increase word of mouth for the event program. These guests will have their own roles but will join the brand as the host or jury of the show.

While the event is happening

During this phase, you are still posting news about the event. If it's an offline event, you can stream it live for everyone to see.

In addition, booking relevant newspapers and broadcasters to cover the event to create a viral effect and create buzz for the campaign.

After the event took place

You can still make the most of the effects left over from the event to foster positive brand discussion. By posting the event summary on social media, and the final stage is to conduct survey measurement to evaluate the success of the campaign.

Ending

Event Marketing is a very important tool in a context where customer loyalty and connection with a brand is a luxury. If you are looking for a media partner to create such impactful marketing campaigns, contact us at SanMedia.