Halloween, one of the most popular and anticipated festivals, has become a great opportunity for brands to assert their style and creativity. Let's take a look at 5 impressive Halloween campaigns from world-famous brands and discover how these brands have stirred up the Halloween atmosphere through their campaigns!

Origin of Halloween

Halloween has its origins in the ancient Celtic festival of Samhain, which took place at the end of the harvest season to mark the beginning of winter. The Celts believed that on the night of October 31, the boundary between the world of the living and the world of the dead became blurred, and souls could return to earth. To protect themselves from evil spirits, people lit bonfires and wore strange costumes to ward off evil spirits. Today, Halloween has become a popular festival with costumes, pumpkin carving, and trick-or-treating.

Halloween originated from the ancient Celtic festival of Samhain.

Halloween Night Activities

Halloween hiện đại gắn liền với nhiều hoạt động thú vị và vui nhộn, từ hóa trang thành các nhân vật đáng sợ hoặc vui nhộn, tổ chức tiệc hóa trang, tham gia các cuộc diễu hành, đến khắc bí ngô và đi "trick-or-treat". Những năm gần đây, Halloween đã trở thành thời điểm quan trọng để các thương hiệu tạo ra những chiến dịch marketing độc đáo, nhằm thu hút sự chú ý của khách hàng bằng các sản phẩm phiên bản giới hạn và những trải nghiệm độc đáo.

Ý nghĩa lễ hội Halloween

Modern Halloween is associated with a variety of fun and exciting activities, from dressing up as scary or funny characters, hosting costume parties, participating in parades, to carving pumpkins and going trick-or-treating. In recent years, Halloween has become a key time for brands to create unique marketing campaigns, aiming to attract customers with limited-edition products and unique experiences.

5 Unique Halloween Campaigns From Famous Brands

1. KFC

In 2023, KFC Taiwan launched a special product to celebrate the spirit of Halloween: “Black Skin Fried Chicken”. This product is a limited edition sold only during Halloween, with a black outer shell, reflecting the spooky spirit of the festival. The product is served with three premium dipping sauces, bringing a new experience to customers. This campaign not only impresses in appearance but also makes customers curious and eager to experience this unique dish.

2. Oreo

Oreo is always a brand that does not miss the Halloween occasion to launch limited edition products. Before Halloween came, Oreo launched cookies with the typical shape and color of Halloween. This version has a prominent orange filling and the cookies are decorated with familiar symbols such as pumpkins and spiders. In addition, Oreo also organized activities on social networks, encouraging customers to participate in the "cookie puzzle" challenge to win attractive gifts.

3. Burger King

On October 13, 2023, Burger King made headlines when it released the horror short film “The Call” to promote two new Halloween dishes: Ghost Pepper Whopper and Ghost Pepper Chicken Fries. The short film tells the story of a mysterious call from a haunted Burger King restaurant, where the main character must face his fears. The campaign successfully attracted the attention of young people who love the horror genre, while creating excitement for customers who want to try two new dishes with a particularly spicy flavor.

4. Fanta

Fanta has given its regular packaging a Halloween makeover, launching a limited edition with spooky images on the packaging. In particular, when scanning the QR code on the packaging, customers will receive surprise gifts, creating a new interactive experience. This not only enhances user interaction but also creates curiosity, stimulating customers to explore and experience more.

5. IKEA

IKEA has partnered with Ogilvy UK and Ogilvy Germany to create the “Monsters Not Included” video series. The videos in the series tell the humorous and creepy stories of furniture that “come with” monsters. The campaign aims to promote multi-functional furniture products, while delivering the message that “everything can become a monster’s hideout, but nothing is scary when you have IKEA furniture”. The video series is not only creative but also highlights the versatility of IKEA products in making living spaces friendly and fun.

Conclusion

The above Halloween campaigns not only highlight creativity but also help brands build closer relationships with customers through unique and impressive experiences. To create successful marketing campaigns during the holiday season, it is important to understand the psychology and interests of customers, thereby building attractive and suitable content.

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