1. ABOUT ANNIE SPA
Annie Spa is a luxury spa brand for women in Phu My Hung, District 7, specializing in providing spa services such as massage, body care, nourishing shampoo, nail, facial, waxing,...
The headquarters of Annie Spa is present at: H2-03, The Peak Apartment, M8, area H, District 7 City. HCM.

2. BACKGROUND AND TARGET AUDIANCE
October 20 - Vietnamese Women's Day, the day when women are honored, has become a very special event with humanistic meaning and an opportunity for brands to implement programs aimed at this audience.
In particular, this is also an opportunity for beauty brands such as Spa, Beauty Salon, Salon to launch promotions that bring more value to customers, thereby helping to increase Brand Love and sales.
Target audience of the program:
> Gender: Female
> Age: 20 - 50
> Needs: relaxation, beauty
> Location: District 7 area
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3. THE ROLE OF SANMEDIA
Before starting a promotion, the process that SanMedia applies is always methodical and professional to bring the best effect. First, we conduct market research and target audience analysis. Realizing that the demand for beauty on the occasion of October 20 is very great, we have proposed a promotion for Annie Spa.
After proposing and discussing with our partner Annie Spa, we came to an agreement on the content and rules of the program:
> Free relaxing shampoo service worth 150k
> 30% discount on massage services
Time: apply from October 15, 2022 - October 31, 2022
According to the plan, SanMedia will write content and design images for the program. We realize that Art-style design combined with fine art is a trend, suitable for the target audience, so we have implemented this design pattern.
4. RESULTS
> The show reaches an audience of over 18,000 people
> 767% increase in engagement from 50 to 388
> Up to 30 people inboxed Annie Spa on the first day of program implementation
> Reference link:
5. OTHER PROJECTS


Sale Black Friday
Sale combo



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