1. ABOUT ANNIE SPA

Annie Spa is a luxury spa brand for women in Phu My Hung, District 7, specializing in providing spa services such as massage, body care, nourishing shampoo, nail, facial, waxing,...

The headquarters of Annie Spa is present at: H2-03, The Peak Apartment, M8, area H, District 7 City. HCM.

annie spa

2. BACKGROUND AND TARGET AUDIANCE

October 20 - Vietnamese Women's Day, the day when women are honored, has become a very special event with humanistic meaning and an opportunity for brands to implement programs aimed at this audience.

In particular, this is also an opportunity for beauty brands such as Spa, Beauty Salon, Salon to launch promotions that bring more value to customers, thereby helping to increase Brand Love and sales.

Target audience of the program:

> Gender: Female

> Age: 20 - 50

> Needs: relaxation, beauty

> Location: District 7 area

3. THE ROLE OF SANMEDIA

Before starting a promotion, the process that SanMedia applies is always methodical and professional to bring the best effect. First, we conduct market research and target audience analysis. Realizing that the demand for beauty on the occasion of October 20 is very great, we have proposed a promotion for Annie Spa.

After proposing and discussing with our partner Annie Spa, we came to an agreement on the content and rules of the program:

> Free relaxing shampoo service worth 150k

> 30% discount on massage services

Time: apply from October 15, 2022 - October 31, 2022

According to the plan, SanMedia will write content and design images for the program. We realize that Art-style design combined with fine art is a trend, suitable for the target audience, so we have implemented this design pattern.