Marketing your bakery, coffee shop will become extremely impressive with the following 8 social network marketing strategies. It is not difficult to open 2 more stores in just 1 month or reach billions of revenue in the mid-autumn season. Find out with SanMedia in the article below.

1. Define clear goals

Setting marketing goals is extremely important. Goals help you guide action, focus on meaningful work and are a yardstick for you to evaluate and measure effectiveness.

The goals you can define when doing social media marketing are branding, communicating new product information, and promoting sales promotions.

2. Identify the target audience

To define your target audience, you need to answer the following questions:

• Who are they?
• What age are they?
• What is their demand for cakes?

After you have the answer, you will have one or more customer segments with the same behavior and interests, now you can choose 1 or more customer segments depending on your ability to serve.

3. Content Strategy

The content strategy must stick to the interests, habits and content consumption needs of the target customers that you have identified, and must be aligned with the brand.

For example, if the customer is a student, you can build content on the topic of the morning quickly, running a deadline, for example.

Students, students need a quick, neat and convenient breakfast

Social media consists of three main forms: text, images, and video. You can combine all 3 to increase the attractiveness and attract customers.

4. Design Strategy

Good design generally needs to be easy on the eyes, beautiful, and visually appealing.

However, it is also necessary to rely on the content strategy to "go the right way" for it to be appropriate, because there is no shortage of cases where a shimmeringly invested design image is not as effective as a few sketchy drag and drop strokes. Content also needs to be relevant and trending.

Bakery marketing often has a hot color design such as red and yellow. Because according to research, warm colors stimulate our appetite.

Warm colors stimulate appetite

5. Advertising

Social media marketing strategy without running ads is difficult to succeed. Especially when there are big events such as opening a store or opening more branches, advertising is the fastest step for you to reach your target customers to the fullest.

When running ads, you need to keep one thing in mind, that is to target the right people, the people who really have a need and the target audience that you have predefined. Thus advertising is also helping customers in finding solutions to their needs, not bothering them.

6. Promotion 

Promotions such as buy 1 get 1 free, cheap winter meals, gift giving when the bill is over 100k, for example, will be ways for you to promote effective sales.

Effective sales promotion program

7. Organizing contests, game shows

This is a very effective way to increase engagement for your page. Organizing minigames such as taking pictures to check in to receive discount vouchers, ... will create a very good natural communication effect.

Minigame is a form of social network marketing that attracts effective interaction

8. Seeding

Seeding is the fact that I ask a 3rd site to report and post articles related to my brand for their user community. And of course that community must have its target audience.

Usually you will have to search for the appropriate groups and groups and then contact the administrator of that site to negotiate your seeding deal.

One way that big brands apply is to build their own community to share knowledge and then use it to communicate for the brand.

Conclusion

Above are 8 social media marketing strategies for bakeries, hope you have more solutions to build and develop your business. If you want to own a professional outsourced room, knowledgeable about F&B industry, do not hesitate to contact SanMedia.