Facebook has become an indispensable marketing channel for all businesses' communication activities. In particular, the main Fanpage feature is one of the most important features for businesses to promote their products and services to the right customers. Here are 5 things you need to avoid to manage your Fanpage more effectively.

Fanpage manager only cares about selling

Fanpage is a place for businesses to sell and build brands, but first you have to connect and build relationships with customers.

That relationship has to start with the customer, what do they want to see? What do they want to read and what do they want to hear from you? If you keep talking about yourself and ignoring the wishes of your customers, they will only find other competitors who care more about them.

Sales content should only account for 20%, this number can be customized to increase when shopping demand is high such as at the end of the year. The rest you can post topics that are sharing, educational and entertaining to attract more.

Do not implement video marketing

Video marketing is a recognized trend as the future of the digital marketing industry. Short videos also deliver a 30% higher ROI than any social media marketing strategy.

Video marketing trends

According to research conducted by HubSpot, short-form videos are widely popular and have the highest ROI compared to other types of social media marketing.

Posting too much or too little

The world of information is always updated quickly, if you do not post regularly, it will be thrown out of its inherent orbit. As a result, customers will not have enough data to remember you, if you stop posting for too long, the Facebook algorithm will think that your page is down and will reduce reach.

However, posting too many posts with too much frequency is also not good, customers will feel annoyed and as a result they will unfollow your page.

So posting with a reasonable frequency is a condition for you to develop your Fanpage more effectively.

>>> Watch now: Ideal posting frequency on Fanpage

Fanpage management does not invest in content and images

As a popular social network and not a recent one, content and images are the key to attracting viewers among the many "publishers" of content on Facebook.

Creative content, catching trends and hitting the right customer insight are the standards of attractive content. The image also needs to be beautifully and professionally designed to keep the attention of the viewers every time your post appears in front of them.

Don't use Facebook ads 

Running Facebook ads to quickly reach a large target audience is essential because after all, Facebook is not completely free. Facebook only allows each of your posts to reach a certain number of people who have followed your Fanpage. This number is trending down from 40% to 10%.

>>> See more: 7 online advertising trends not to be missed in 2023

Professional Fanpage management service

If you are having a hard time managing your Fanpage or are "working hard" but "doing not grow up", chances are you have made some of the 5 mistakes above. Using a professional Fanpage management service is a move that brings high efficiency and saves time for yourself.

Professional Fanpage management service

At SanMedia we not only help you manage, but also commit to meet your marketing goals.