Product Review Video is a popular method that Influencers apply when participating in Influencer Marketing or Social Commerce campaigns. To create content reviews that attract viewers to interact and buy, you should know the following 5 basic steps.

5 steps to create effective video reviews for Social Commerce
Product Review Video is a popular method that Influencers apply when participating in Influencer Marketing or Social Commerce campaigns. To create content reviews that attract viewers to interact and buy, you should know the following 5 basic steps.
How can product reviews attract viewers?

Social Commerce is used by more and more people, especially Influencers to generate income more actively, without having to rely on advertising jobs from brands. To do well in this field, Influencers must create attractive content, capable of selling products, not simply advertising.

Many Influencers have chosen the product review method to provide their objective perspective in the content and bring many positive results. Let's start with Sanmedia to create the best product reviews with Social Commerce through these 5 steps:

Step 1: Research and learn about products and customers

Firstly, to create valuable content, you must really understand your customers and their products. Based on that, you will have a deeper knowledge to answer the information that your followers want.

The product information will usually be on the website, the KOL's shares, the feedback from users on the forums... After the research process, you should write down the advantages and disadvantages of the product for easy transmission. .

However, you should buy or review the products that you have used so that the content becomes the most authentic and convincing. Besides, you should also research more SEO keywords and integrate them to help content get better traffic.

In addition to product information, you should continue to research and analyze your customers. You must determine who the content will be for, what they need and how to solve their problems before buying.

Step 2: Product Description

After researching both the product and the customer, the next step is to show them in the product description step. Many new Influencers won't know where to start reviewing. Therefore, describing the characteristics of the product such as ingredients, brands, uses, product quality,... is the simplest way.

You should choose the most outstanding features of the product to convey and present them in a simple and understandable way to solve the concerns of customers.

Step 3: State your experience

Currently, users are so used to flowery PR articles that flatter a lot of unnecessary information about the product. They look to reviews from Influencers with the desire to get honest reviews of products through the experiences and knowledge of Influencers to make purchasing decisions.

So, besides the advantages, you can share the disadvantages of the product from your point of view frankly. No product is perfect, so don't hesitate to express your opinion.

Step 4: Compare with other products

What's the difference between the new product you're introducing and the product your audience is already using? Why should they buy it? Those are the questions that most users want answered when reviewing.

Once you have a lot of experience using, you can compare with competitors to highlight the advantages and disadvantages of each product. Viewers will easily know which type is right for them and make an immediate purchase decision, without having to switch channels to continue watching another review.

Step 5: Conclusion and CTA

Through the content of your reviews and comments, you can close with advice to buy or not to buy, which products to prioritize, who is suitable for those products so that viewers can easily make decisions.

Finally, don't forget to put the product link and invite the viewers to click buy to get the commission from Social Commerce.