An effective marketing campaign is evaluated by the following 3 criteria: coverage - discussion - virality. However, to evaluate whether a business's marketing campaign is really successful or not, professional measurement and research tools are needed.

SanMedia suggests 5 tracking tools for businesses to measure an effective Marketing campaign.

1. HASHTAGIFY

In Marketing, Hashtag is a tool to help campaigns reach customers as well as increase brand awareness. Short, easy to remember and impressive hashtags will create interest and stimulate customers to use in their articles.

Hashtag is simple to use, just put # in front of the content you want to spread, and it will successfully reach people with similar interests, common habits or the way they engage and interact with a group, a campaign…

You just need to type the content you want, the website will statistic the popularity, trend level of the week/month, hashtags related to suggested content, trending keywords of countries, ..

All of the above data is completely free lookup. Your brand can use this tool to find the right hashtags for the campaign, identify customer insights, and then recommend successful implementation plans.

2. Google Trends

Google Trends, like HASHTAGIFY, is an online search engine that allows users to see how often specific keywords, topics, and phrases have been queried over a specific period of time.

Google Trends works by analyzing a portion of Google searches to calculate the number of searches that have been performed for the terms entered, relative to the total number of searches performed on Google during the same period to provide the most accurate relative popularity.

Google Trends doesn't allow repeat searches from the same person within a short period of time. This tool is suitable to use for SEO articles to increase the rate of visits to your company website without spending too much on advertising.

3. Moz Link Explorer

Backlink analysis will help your brand remove bad, broken or unwanted links. It also helps you proactively source quality backlinks to improve the SEO quality of your website.

The way to use this application is also very easy:

- Enter the URL link of the website or fanpage you want to data

- Create an account on the Moz Link Explorer app

- Verify your account with the link when the Website sends you by email

- Get comprehensive analysis of information for the URL you entered

4. Google Search Console

This is a set of tools provided by Google to help you understand how your website is showing up on search engines. It does not only provide detailed reports and data on how each page appears on Google (Keywords, clicks, CTR, average rank for that keyword) but it also helps brands improve old articles, write new content and build a content strategy for your website.

Google Search Console also allows you to submit XML sitemaps, exclude URLs, and help Google display the most important content of the page. The application also notifies if the page has problems that prevent Google from crawling and indexing.`

5. Page Speed Insights

A quality and well-optimized website will play an especially important role in branding as well as increase the ability to reach target customers. Page Speed Insights is an effective tool in helping brands analyze and evaluate websites, list factors that slow down your website such as javascript files, image files, caches, ... to give directions for editing most perfect.

This tool will help you test page loading speed on both PC and Mobile. This website is completely free. The way this website works is based on a scoring mechanism and completely based on the results of the user's website quality assessment. In which, 100 is the maximum number of points.

Based on the given scale, the results are shown in points and colors as follows:

0-49 points (red): your website has a lot of errors, it needs to be optimized for many problems.

50-89 points (orange): Pretty good quality sites, a few things to optimize

90-100 points (green): the site is of good quality, free of errors, can function well.