Currently, the digital technology era develops, businesses that want to survive must adapt to extremely rapid changes in the environment, so as not to be outdated and out of the game, businesses need to There are good and creative advertisements so that the company's products are known to more and more people and are a tool to compete with competitors. And here are 10 ways to help businesses advertise their products effectively:

1. Billboard

Billboard advertising is a form of outdoor advertising that is familiar to us.

It is not difficult to come across large billboards every time we move on the street. The feature of this type of advertising is its large size. At high positions, the space is open and wide, so it is easy to "hit" the eyes of passersby.

Being displayed on a beautiful billboard location in a prime area helps the brand to be upgraded to a higher level, creating prestige in the minds of consumers.

2. Email Marketing

Email Marketing is not only a popular marketing tool but also a tool to help businesses advertise their products to more customers. In addition, Email Marketing also helps businesses take care of their customers, from which customers will become long-term strategic partners of the business.

What you do is collect email data and send emails to customers with content such as product introduction, a new promotion, etc.

Depending on new or old customers and the purpose of sending mail, businesses must have appropriate content. But note the frequency of sending so as not to be marked as spam.

3. Create attractive promotions

Customers love to buy products at bargain prices. So create promotions that will stimulate customers to choose your business over your competitors.

The advantage of this method is to increase the purchase rate quickly  but the disadvantage is to reduce the profit rate. Moreover, if the discount is too much, it is easy for customers to not appreciate the value of the product.

Businesses should have a strategy to create incentive programs and appropriate pricing strategies.

4. Affiliate Marketing

Recently,  Affiliate Marketing  or affiliate marketing has gradually become popular and is becoming a trend towards young people who want to make money online.

This form helps businesses expand their sales network by dividing the commission rate for online sales associates.

Affiliate Marketing helps businesses control the level of risk and finance, personnel, advertising and still have the opportunity to reach potential customers.

5. Search Engine Optimization

Building a sales website - an important platform for businesses to have the opportunity to reach potential customers anytime, anywhere.

The website creates the professionalism and prestige of the brand and is suitable for any industry today. Search engine optimization (SEO) – a very effective online marketing tool but requires a lot of time and effort.

To help your website easily to the top of Google, it is necessary to have a suitable SEO strategy, invest in quality content and a reasonable backlink strategy.

6. Run online ads

Running ads - a popular and effective form of marketing quickly in today's trend.

The most popular advertising channels today are facebook, youtube, google, tiktok ads, Instagram, GDN ads, etc.

Businesses can choose their target audience such as geographical location, gender, interests, ... . To deliver ads to reach potential customers, increase the likelihood of purchase conversions.

 

7. Maintain relationship with old customers

Finding and expanding products to many customers is very important. However, keeping a relationship with old customers is also an extremely important job that businesses need to pay attention to. The old customer file will generate as much profit as the new customer file and they are also an effective advertising tool through word of mouth marketing.

8. Chase Ads

This is a form of advertising by Google, making customers who have a need to buy products make a decision to buy products in a short time, because the products of the business always pursue customers with needs, stimulate customer buying process. This is an effective form of advertising that can bring huge profits to businesses.

9. Hire KOLs to advertise

Using KOL, famous Bloggers to review products is also a modern and effective way of advertising.

Actors, singers and bloggers are all people who already have a large following, they are even trendsetters.

Depending on the target customers as well as the characteristics of the product, businesses need to choose appropriate KOLs.

 

10. Share specialized knowledge

This is also a popular form of advertising today. Businesses share knowledge related to their industry, customers will feel the professionalism of the business and will see themselves being valued. From there, customers will trust the business more, improving the relationship between customers and businesses.