I. PROJECT CONTEXT

Beverages are an important and essential part of the daily lives of Vietnamese consumers. In most parties, eateries, and restaurants, products from this industry are present. However, the competitive factor is also a headache for business owners who want to develop their business and expand their market.

In that context, 3D advertising videos emerged as an inevitable trend and gradually became an effective marketing tool for the FMCG industry in general and the beverage industry in particular. Let's explore SanMedia's latest 3D video production project.

3D promotional video - Strawberry flavored beverage

II. THE ROLE OF SANMEDIA

Producing 3D videos for soft drinks is a process that requires creativity and high technique. Below is the painstaking process for SanMedia to create an attractive 3D video for this product:

1. Come up with ideas and scripts

- Determine the main message you want to convey about fresh water.

- Write a detailed scenario describing how soft drinks bring a refreshing feeling.

2. Storyboard

Draw frames illustrating key scenes, such as the scene of a soft drink bottle emitting cold air and water bubbles splashing when the lid is opened.

3. 3D design and modeling

- Design of soft drink bottles, labels and surrounding environmental elements.

- Create 3D models of soft drink bottles, characters and backgrounds.

4. Texturing và Shading

- Texturing: Add color, brand and texture to the soft drink bottle, making it look attractive.

- Shading: Create light and shadow effects to make the soft drink bottle look more realistic and fresh.

5. Animation

- Rigging: Create skeletons for characters so they can move naturally.

- Animation: Create movements for scenes such as opening bottle caps, splashing water bubbles,...

6. VFX

Add special effects like cold air from the bottle, sparkling light, and splashing water bubbles to increase the appeal of your video.

7. Render

Export videos from created 3D models and effects, ensuring high image quality and smooth effects.

8. Post-Production

- Edit videos, cut and combine footage, add background music and refreshing sounds.

- Adjust colors to highlight the freshness and appeal of soft drinks.

- Add graphic elements such as logos, slogans and other special effects.

III. CONCLUSION

3D video is not only an advertising tool, but also a bridge to interact with customers. Creative, engaging videos will make customers enjoy and share more, thereby increasing the chance of converting viewers into buyers. Join SanMedia to create top-notch 3D videos, enhance your brand and conquer customers' hearts today!