I. INDOMIE - THE LEADING INSTANT NOODLES BRAND FROM INDONESIA
Indomie is an instant noodle brand produced by Indonesian company Indofood. Indofood itself is the world's largest instant noodle manufacturer with 16 factories. More than 28 billion packs of Indomie are produced annually and the brand is also exported to more than 90 countries around the world.
In the Vietnamese market, Indomie noodles are considered a "national" noodle that is very popular and popular on food supermarket shelves.
II. STARTING POINT OF THE PROJECT
Vietnam is one of the world's top instant noodle consumption markets. According to WINA statistics, each Vietnamese person eats about 85 packages of noodles/person/year, corresponding to the frequency of eating one package every 4 days. That means Vietnam is also an attractive market for many instant noodle brands, leading to fierce competition in this industry.
As an industry-leading brand, Indomie needs special media publications to maintain its position and continue to develop further in the present and future. For this special reason, Indomie has cooperated with SanMedia to produce unique 3D Led advertising videos - a "stormy" marketing trend recently.
III. ROLE OF SANMEDIA
To produce 10s, 20s of quality 3D video requires a lot of effort from the post-production graphics production department. But with dedicated effort everything will be rewarded.
Video Led 3D Indomie | By SanMedia
1. Pre - Production
During the pre-production phase, the SanMedia team came up with ideas for the script, story and message to convey. Work items at this stage include:
- Collect and search data
- Build ideas, content, storyline
- Sketching and shaping products
- Detailed scenario
2. Production
During this phase, the 3D visual elements of the product will be transferred to the artist. Tasks in this phase include:
- 3D Modeling: create 3D models
- Texturing: Create colors and materials for 3D models
- Rigging/Set up: Create a skeleton system and controller for the product
- Animatic 3D
- Animation: create movement for 3D objects
3. Post Production
This is the final stage in the production process of the Indomie 3D LED advertising project. Work at this stage includes: post-processing, editing, adding effects, sound,...
After being completed, the 3D LED video of Indomie noodles was placed at a prime location on Pham Ngoc Thach Street, District 1. SanMedia is very honored to accompany Indomie - Indonesia's No. 1 noodle brand.
